Studies/ Short Course in Brand Experience

Short Course in Brand Experience

Index

Key Data

  • Start: October 21st 2024.
  • End: November 24th 2024.
  • Certificate: SHIFTA by Elisava.
  • Methodology: Online.
  • Language: Spanish.
  • Limited slots: 25.
  • Price: €700.
Download the brochure

Presentation

Short Course in Brand Experience: forging connections with the audience

Increasingly, brands are evolving into ecosystems where brand experiences forge a deep connection with their audiences across multiple touchpoints.

It’s no longer just about pushing products and narratives; But brands are creating universes where the Brand Experience helps establish an authentic connection with their audience, allowing them to be more relevant and influential in culture.

In the Course in Brand Experience, you will immerse yourself in understanding the changes that are occurring in the brand experience. In addition, you will analyze the most innovative brands that are leading this new branding paradigm in order to develop strategies that achieve greater engagement and emotional connection with the public.

Objectives

The objectives of the Course in Brand Experience are:

  • Understand how brands can create worlds through brand experience to deeply connect with their audience.
  • Anticipate and adapt to cultural changes to maintain the relevance and effectiveness of content and brand experiences.
  • Develop strategies to build brand worlds that foster communities and generate lasting connections.
  • Understand how brands use brand experiences through touchpoints to join their community in innovative ways.

Contents

  • Essentials of the Brand Experience.
  • Cultural influences and trends in the brand experience.
  • Points of contact between the brand and the audience.
  • Creation of the Brand Universe.
  • Community and co-creation to strengthen the Brand Experience.

Who it is aimed at

The Course in Brand Experience is designed to meet the new needs in the field of marketing, which is why it is mainly aimed at those professional profiles that are closely related to digital environments.

  • Content creators & strategists.
  • Designers.
  • Communication specialists.
  • Branding strategies.
  • Creatives.

SHIFTER's Experience

“Having joint sessions with colleagues is very enriching and provides many tools applicable to the professional reality.”

David Lebrón

Alumni

Short Course un Brands and Content 360, and Short Course in Disruptive Communication

Methodology

  • 100% online training with access to the Virtual Campus from wherever and whenever you want.
  • Methodological model supported by the rigor of Elisava and the University of Vic - Central de Catalunya.
  • Methodology based on Learning by Doing with the realization of real projects.
  • Flexible model that allows you to combine training with other professional and personal responsibilities.
  • Weekly live videoconferences with teachers between 6:00 p.m. and 10:00 p.m. (CET).
  • Recording of live sessions to view them later.
  • Personalized monitoring and tutoring by a specialized team.

Admission process

The requirements for access to the Course in Brand Experience are:

  • Computer and good internet connection.
  • Be an efficient and planned person.

Financing

We offer you two forms of financing so that the economic aspect is not an impediment.

Own financing
We offer you the possibility of paying for the course in 2 monthly installments without any interest.

Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.

Inscription

You can enroll in the Course in Brand Experience by filling out the form on this page.

Once the payment is made, we will send you the registration certificate and you will be ready to start the course on the established date.

Enroll now

Enroll now

Short Course in Brands and Content 360

Enroll now through our secure payment platform. Once the payment is made we will send you a registration certificate. And you will be ready to start the course on the established date.

Subtotal 700,00 €

Total due 700,00 €