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Master in Advertising Creativity and Branded Content
Key Data
- Start: October 21st 2024.
- End: July 31st 2025.
- ECTS credits: 60.
- Certificate: Master's degree issued by Elisava and University of Catalonia (UVic-UCC).
- Methodology: Online.
- Language: Spanish.
- Limited seats.
Presentation
Master in Advertising Creativity and Branded Content: generating creative and innovative content
In an advertising-saturated environment, brands face the challenge of standing out and attracting the attention of their target audience. In this context, branded content emerges as a non-invasive marketing strategy that focuses on creating content aligned with brand values that is interesting and in line with the interests of the audience.
In this content strategy, creativity plays a fundamental role, as it allows the development of original, entertaining and valuable narratives and experiences that connect emotionally with the audience and manage not only to capture their attention, but also to maintain their interest over time.
In the Master in Advertising Creativity and Branded Content you will acquire the knowledge and skills necessary to create, develop and execute creative, authentic and relevant content for the audience, generating a significant and lasting impact on the market and in the minds of consumers.
Objectives
The objectives of the Master in Advertising Creativity and Branded Content are as follows:
- Develop and execute disruptive, creative and relevant Branded Content strategies considering the company's business plan.
- Use different narrative techniques to create content that conveys brand values and connects emotionally with the audience.
- Create a media plan for a creative advertising campaign in conventional media and social networks.
- Create, select and analyze KPIs according to the objectives of the marketing campaign.
- Analyze and develop solid creative concepts in different formats (video, podcast, event, email, etc.).
- Master the principles of copywriting and graphic design to create impactful, persuasive and effective content.
Contents
- Context map: brand, competition, audience and trends.
- Ideation, validation and prototyping techniques.
- Content formats: journalistic, audiovisual, podcasts, web and apps.
- Business model and KPIs: creating a paid media plan and the difference between paid media, shared media, earned media and owned media.
- Creativity in advertising.
- Creative strategies and concept development.
- Art Direction.
- Copywriting and Design in Advertising.
- Innovation and trends in advertising.
- Ethics and responsibility in advertising.
- Master’s Final Project
Creative Pills
In addition to the specific modules of the Master, you will also be able to access two training workshops on tools and methodologies related to the world of creation and design.
In the following link you access the list of all the creative pills you can take during the master’s degree. You can choose up to two at no cost.
Who it is aimed at
The training in advertising creativity and branded content is designed for professionals from various sectors.
- Graduates in Advertising, Communication, Marketing or other related disciplines.
- Professionals in the creative field who wish to learn more about communication and advertising strategies.
- Professionals who do not have a Bachelor's degree, but who have had experience in the field (in this case they cannot receive a Master's degree, but a university specialisation degree).
Carrer opportunities
After successfully completing the Master's Degree you will have the opportunity to work in different areas of marketing, advertising and communication such as:
- Creative director in advertising agencies or marketing departments.
- Strategic planner.
- Brand Strategist.
- Creative communication and branding consultant.
- Creator and producer of multimedia content for different media.
- Freelance advertising content creator.
Methodology
- Our methodology is 100% online, providing the flexibility to combine training with the rest of your professional and personal responsibilities.
- Methodological model supported by the rigor of Elisava and the University of Vic - Central de Catalunya.
- Methodology based on Learning by Doing with the realization of real projects.
- Flexible model that combines synchronous and asynchronous training.
- Weekly live videoconferences with teachers between 6:00 p.m. and 10:00 p.m. (CET).
- Recording of live sessions to view them later.
- Personalized monitoring and tutoring by a specialized team.
Faculty
Admission process
The entry requirements for the Postgraduate in Advertising Creativity are as follows:
- University degree in a creative discipline or other related subjects such as communication, advertising, marketing and business administration.
- If you do not have a university degree, it is possible to gain access on the basis of professional experience that can be accredited (in this case you will not be able to receive a Master's degree, but a university specialization degree).
- Good reading comprehension in English (recommended).
- Computer and good internet connection.
- Be an efficient, planned and autonomous learner.
Methods of payment and financing
From SHIFTA, we offer you the following forms of financing so that the economic aspect is not an impediment.
Single payment
If you pay for the master’s degree in cash, you will receive a 5% discount on the final price.
Own financing
We offer you the possibility of financing the master’s or postgraduate course in up to 10 monthly installments at no financial cost (0% TAE).
External financing
If you want a larger number of installments, we have an agreement with Nemuru, the external financing platform, which allows you to extend the installments up to 18 months. (Option subject to the approval of the financial institution itself after studying the relevant documentation). You will be able to access them once your admission to the program has been notified.
Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.