“The Master’s degree gave me a broad overview of the world of branded content, reassuring me that creativity can be profitable and scalable if managed methodically.”
Master in Advertising Creativity and Branded Content
Key Data
- Start: October 20th 2025.
- End: July 26th 2026.
- ECTS credits: 60.
- Certificate: Master's degree issued by Elisava and University of Catalonia (UVic-UCC).
- Methodology: Online.
- Language: Spanish.
- Direction: Francesc Ballesteros.
- Limited seats.
Presentation
Master in Advertising Creativity and Branded Content: generating creative and innovative content
In an advertising-saturated environment, brands face the challenge of standing out and attracting the attention of their target audience. In this context, branded content emerges as a non-invasive marketing strategy that focuses on creating content aligned with brand values that is interesting and in line with the interests of the audience.
In this content strategy, creativity plays a fundamental role, as it allows the development of original, entertaining and valuable narratives and experiences that connect emotionally with the audience and manage not only to capture their attention, but also to maintain their interest over time.
In the Master in Advertising Creativity and Branded Content you will acquire the knowledge and skills necessary to create, develop and execute creative, authentic and relevant content for the audience, generating a significant and lasting impact on the market and in the minds of consumers.
Objectives
The objectives of the Master in Advertising Creativity and Branded Content are as follows:
- Develop and execute disruptive, creative and relevant Branded Content strategies considering the company's business plan.
- Use different narrative techniques to create content that conveys brand values and connects emotionally with the audience.
- Create a media plan for a creative advertising campaign in conventional media and social networks.
- Create, select and analyze KPIs according to the objectives of the marketing campaign.
- Analyze and develop solid creative concepts in different formats (video, podcast, event, email, etc.).
- Master the principles of copywriting and graphic design to create impactful, persuasive and effective content.
Contents
- Context map: brand, competition, audience and trends.
- Ideation and validation techniques.
- Content formats: journalistic, audiovisual, podcasts, web and apps.
- Business model and KPIs: creating a paid media plan and the difference between paid media, shared media, earned media and owned media.
- Creativity applied to advertising.
- Creative strategies and concept development.
- Art Direction in visual and aesthetic creation.
- Copywriting in Advertising.
- Innovation and trends in advertising.
- Ethics and social responsibility.
- Final Project
Additional resources
In addition to the specific contents of the Master in Advertising Creativity, you will enjoy a series of advantages designed to enhance your learning and connect with the creative community:
- 70% discount on the Adobe Creative Cloud© annual licence, so you can explore and create with the best tools in the sector.
- One year’s access to Elisava Alumni Bold, a community made up of students and alumni of the school.
- Two free creative pills, focused on tools and methodologies related to the world of creation and design.
Students' project
Lava Club
María Campón
Creative and communication strategy for a hybrid space that combines coworking, café and gym, designed for people who feel like many different people in a single day.
Mujeres de la luna
Uxue Escribano
Creation of an advertising strategy to position Mujeres de la Luna as an ethical, transformative and authentic alternative for travelling to Guatemala.
Who it is aimed at
The training in advertising creativity and branded content is designed for professionals from various sectors.
- Graduates in Advertising, Communication, Marketing or other related disciplines.
- Professionals in the creative field who wish to learn more about communication and advertising strategies.
Carrer opportunities
After successfully completing the Master's Degree you will have the opportunity to work in different areas of marketing, advertising and communication such as:
- Creative director in advertising agencies or marketing departments.
- Strategic planner.
- Brand Strategist.
- Creative communication and branding consultant.
- Creator and producer of multimedia content for different media.
- Freelance advertising content creator.
SHIFTER's Experience
Mery Campón
Master in Advertising Creativity and Branded Content
Mentor
1/1
Methodology
- Our methodology is 100% online, providing the flexibility to combine training with the rest of your professional and personal responsibilities.
- Methodological model supported by the rigor of Elisava and the University of Vic - Central de Catalunya.
- Methodology based on Learning by Doing with the realization of real projects.
- Flexible model that combines synchronous and asynchronous training.
- Weekly live video conferences with teachers from 6:30 p.m (CET).
- Recording of live sessions to view them later.
- Personalized monitoring and tutoring by a specialized team.
Faculty
Admission process
The entry requirements for the Postgraduate in Advertising Creativity are as follows:
- University degree. If you do not have a university degree, you can gain access by demonstrating professional experience in the sector.
- Computer and good internet connection.
- Be an efficient, planned and autonomous learner.
Methods of payment and financing
From SHIFTA, we offer you the following forms of financing so that the economic aspect is not an impediment.
Single payment
If you pay for the master’s degree in cash, you will receive a 5% discount on the final price.
Own financing
We offer you the possibility of financing the master’s or postgraduate course in up to 10 monthly installments at no financial cost (0% TAE).
Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.
Related formations
Postgraduate
Postgraduate in Advertising Creativity
Start: October 20th 2025.
Start: October 20th 2025.
