Master in Art Direction and Audiovisual Creativity

Key Data

  • Start: May 26th 2025.
  • End: March 30th 2026.
  • Credits ECTS: 60.
  • Certificate: Master's degree issued by Elisava and University of Catalonia (UVic-UCC).
  • Methodology: Online.
  • Language: Spanish.
  • Director: Lucía Colombo.
  • Limited seats.

Presentation

Master in Art Direction and Audiovisual Creativity: developing audiovisual projects

In the current context, where screens are part of our environment, the audiovisual medium has become the form of communication par excellence. In this sense, the market has shown the need for specialists capable of constructing discourses through the three expressive pillars of audiovisual language: image, sound and movement.

The Online Master in Art Direction and Audiovisual Creativity provides you with the necessary tools and resources to train you and turn you into a professional capable of developing complete audiovisual projects: from their narrative ideation to their aesthetic definition.

In the master’s degree you will learn about the entire creative process from different roles: scriptwriter, director of photography or art director. Thanks to this, you will acquire a comprehensive and transversal vision to be able to create audiovisual projects that communicate and endure in the collective memory.

With the Online Master in Art Direction and Audiovisual Creativity you will learn not only the most advanced techniques in the development of audiovisual projects, but also the nuances related to emotion and audiovisual creativity.

Objectives

The objectives pursued by the Master in Art Direction and Audiovisual Creativity are:

  • Master the skills to manage projects in the audiovisual field.
  • Encourage immersion in audiovisual culture, fostering multidisciplinarity and the interrelation of media and creative and expressive languages.
  • Analyze and monitor the effectiveness and appropriateness of the formalization of persuasive messages.
  • Know the expressive construction of an audiovisual product from the points of view of image, sound and movement.
  • Create and manage narrative, aesthetic and expressive universes in the construction of audiovisual messages.

Contents

Module 1: Aesthetics and expression.

  • The art direction work process.
  • Understanding the world in an aesthetic key.

Module 2: Research and design.

  • Analysis of expressivity.
  • Creative research.
  • Key tools of art direction.

Module 3: Visual narrative and cinema.

  • Study of film genres.
  • Communicating through visual language.
  • Technical and artistic processes.
  • Expression through the camera and lighting.

Module 4: Photographic editorial and fashion.

  • Communicative and aesthetic value of fashion.
  • Lifestyles from the 20th century to the present day.
  • Art direction in fashion.

Module 5: Visual communication.

  • Context and current trends in art direction.
  • Perception from neurobiology.

Module 6: Creative process and Artificial Intelligence.

  • Creation of visual universes.
  • Management of creative strategies.
  • Application of Artificial Intelligence in the aesthetic proposal.

Module 7: Brands and Visual Content.

  • Art direction in the advertising field.
  • Synergies between art direction and brands.
  • Analysis of successful cases.

Module 8: Audiovisual Creativity and Music.

  • Sound as an aesthetic language.
  • Analysis of the video clip genre.
  • Audiovisual production techniques.

Module 9: Final Master’s Project (TFM).

 

*The program includes an annual license to the Adobe Suite package.

Creative Pills

In addition to the specific modules of the Master, you will also be able to access two training workshops on tools and methodologies related to the world of creation and design.

In the following link you access the list of all the creative pills you can take during the master’s degree. You can choose up to two at no cost.

Students’ projects

proyecto-artistico-Incendio-espiritual
Incendio espiritual
Clara Hevia, Laura Cervantes, Alex de las Heras and José Avellaneda
Incendio espiritual
Clara Hevia, Laura Cervantes, Alex de las Heras and José Avellaneda

A project that seeks to materialise the spirituality of the Satta chant through a visible fire that dissolves everything that traps us, transforms it and reconnects us with the social soul. The synopsis is centred on Aria’s train journey, which becomes a dreamlike adventure. Incarnating Eos, the Goddess of Dawn, she must travel through the city in search of the dawn in order to awaken people’s consciousness and find their inner fire.

teaer Oblivious by Yona
Oblivious by Yona
Adrián Pérez, Ainhoa Martín, Esther Sibón and Marta Fernandez
Oblivious by Yona
Adrián Pérez, Ainhoa Martín, Esther Sibón and Marta Fernandez

A glitch aesthetic teaser created for the song “Oblivious” by Yona, a singer and songwriter born from Artificial Intelligence, which shows the dependence of the human towards the machine through different interactions.

Not Mine
Maria Ortuño and Patricia Casillas
Not Mine
Maria Ortuño and Patricia Casillas

“Teaser created for the single “Not Mine” by the influencer conceived by Artificial Intelligence, Lil Miquela. With an aesthetic inspired by the 90s, it seeks to reflect those years through objects and effects of that time but also trendy in the present.”

TFM Tribute to Hollywood
Tribute to Hollywood
TTH_TEASER
TTH_TEASER2
TTH_TEASER3
Tribute to Hollywood
Alejandra Aguilella, Alejandra Romo, Anna Knoppová and Kenji Sandoval
Tribute to Hollywood
Alejandra Aguilella, Alejandra Romo, Anna Knoppová and Kenji Sandoval

Teaser that makes a critical reflection on authenticity versus the fabrication of identities in contemporary culture, focusing particularly on the contrast between everyday life and the glamorous, but often illusory, reality of Hollywood.

Who it is aimed at

The online Master in Art Direction and Audiovisual Creativity is aimed at creative and multidisciplinary profiles that seek to innovate and experiment in the artistic and audiovisual fields.

  • Graduates in Fine Arts, Applied Arts.
  • University graduates in Design, Advertising and Communication.
  • Graduates in other related disciplines with experience in the creative and/or audiovisual field.
  • Expert profiles who do not have a Bachelor's degree, but who have had experience in the field (in this case they will not be eligible for a Master's degree, but for a Programme certificate).

Career opportunities

Once you have completed the Online Master in Art Direction and Audiovisual Creativity you will be prepared to work as a creative director or art director in:

  • Audiovisual production companies.
  • Advertising agencies.
  • Media.
  • Graphic design studios.

SHIFTER's Experience

Santiago-Banchero-alumno-shifta

“Learning while working seems to me to be one of the keys to my professional growth.”

Santiago Banchero

Alumni

Master in Art Direction and Audiovisual Creativity

Lola-Martinez-estudiar-shifta

“The master’s degree has been the way to bring together everything I love: music, detail, storytelling, fashion, color, typography, photography…”

Lola Martínez

Alumni

Master in Art Direction and Audiovisual Creativity

“The methodology and, above all, the varied and innovative syllabus have made my experience wonderful.”

Paula Bello

Alumni

Master in Art Direction and Audiovisual Creativity

Magdalena-Hernandez-estudiante-shifta

“I think the best way to expand creativity is to collaborate with people who are different from you, and thanks to SHIFTA’s multiculturalism, I was able to have this.”

Magdalena Hernández

Mentor

Master in Art Direction and Audiovisual Creativity

Ines-Losada-estudiante-shifta

“I learned many techniques for consistent creative and artistic expression. I gained confidence in imagining new things and putting them into practice.”

Inés Losada

Mentor

Master in Art Direction and Audiovisual Creativity

Methodology

  • Our methodology is 100% online, providing the flexibility to combine training with the rest of your professional and personal responsibilities.
  • Methodological model supported by the rigor of Elisava and the University of Vic - Central de Catalunya.
  • Methodology based on Learning by Doing with the realization of real projects.
  • Flexible model that combines synchronous and asynchronous training.
  • Weekly live videoconferences with teachers between 6:00 p.m. and 10:00 p.m. (CET).
  • Recording of live sessions to view them later.
  • Personalized monitoring and tutoring by a specialized team.

Admission process

The entry requirements for the online Master's Degree in Art Direction and Audiovisual Creativity are as follows:

  • University degree in a creative discipline. Other relevant degrees are also possible.
  • If you do not have a university degree, it is possible to gain access on the basis of professional experience that can be accredited.
  • Good reading comprehension in English (recommended).
  • Computer and good internet connection.
  • Be an efficient, planned and autonomous learner.
  • As a benefit, by enrolling in the master's degree, you will become part of the Elisava Bold alumni community during the academic year in which you are studying the SHIFTA master's degree.

Methods of payment and financing

From SHIFTA, we offer you the following forms of financing so that the economic aspect is not an impediment.

Single payment
If you pay for the master’s degree in cash, you will receive a 5% discount on the final price.

Own financing
We offer you the possibility of financing the master’s or postgraduate course in up to 10 monthly installments at no financial cost (0% TAE).

External financing
If you want a larger number of installments, we have an agreement with Nemuru, the external financing platform, which allows you to extend the installments up to 18 months. (Option subject to the approval of the financial institution itself after studying the relevant documentation). You will be able to access them once your admission to the program has been notified.

Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.

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