Let’s ask ourselves a first question: what is a brand? It is not a logo, it is not an advertising design, it is not a corporate color and it is not an original and creative website. It is much more. In fact, it is what the public thinks of it. This is why, branding and brand communication studios offer the necessary perspective to carry out transgressive projects to define the true essence of a brand.
If we think about some relevant advertising slogans, such as Nike’s Just do it, Apple’s Think different or Nokia’s Connecting people (yes, Nokia), we will see that behind each campaign there are designers looking after the image, copywriters searching for the right words, media planners, business strategists, etc. All this and more is what is known as BRANDING.
In this context, companies are looking for professionals to create and manage brands in rapidly changing environments.
The Online Master in Branding Strategy and Identity will help you build valuable brands, develop them, create accelerated experiences with them and establish an emotional relationship with the public.
Branding and brand communication studies are developed in a theoretical and practical way so that you learn about all the disciplines of modern branding: graphic identity, conventional advertising, digital identity, social networks, etc.
With the Master in Branding Strategy and Identity you will achieve:
In addition to the specific contents of the Master in Branding Strategy, you will enjoy a series of advantages designed to enhance your learning and connect with the creative community:
Rebranding of Pans & Company where tradition is mixed with modernity to reach a wider public and providing a touch of roots while connecting with the new times.
Design and development of a branding and communication strategy for the Gran Meliá brand with the aim of creating a differential experience that reaches a wider audience.
Communication strategy for the blood and tissue bank based on transparency, honesty, humanity, and professionalism.
New Stradivarius clothing brand is focused on children, which is presented as the rebellious child who from an early age makes clear the differences with their parents and wants to experiment freely.
The Master in Branding Strategy and Identity is designed for professionals and students in the world of creativity, advertising, marketing and communication, who are looking to specialize and update their knowledge of the best practices and trends in branding and visual identity. This program is ideal for:
Once you have completed your branding and brand strategy studies you will be prepared to work as:
“I would like to highlight the people from other parts of the world that I met and with whom I shared experiences, anecdotes and different points of view.”
Mentor
Master in Branding and Brand Communication
“It is a pleasure to be able to work with experienced and reputable teachers who are always willing to help both professionally and personally.”
Alumni
Master in Branding and Brand Communication
“The forums are a space for sharing experiences, views and references that always add great collective input to the process.”
Alumni
Master in Branding and Brand Communication
“The experience in this master’s course gave me the tools to continue building meaningful brands.”
Mentor
Master in Branding and Brand Communication
“The Master’s in Branding has allowed me to combine work and training comfortably. Above all, it has given me confidence in my ideas and has opened up new ways of approaching my projects.”
Alumni
Master in Branding and Brand Communication
The entry requirements for the Master's Degree in Branding Strategy and Identity are as follows:
From SHIFTA, we offer you the following forms of financing so that the economic aspect is not an impediment.
Single payment
If you pay for the master’s degree in cash, you will receive a 5% discount on the final price.
Own financing
We offer you the possibility of financing the master’s or postgraduate course in up to 10 monthly installments at no financial cost (0% TAE).
External financing
If you want a larger number of installments, we have an agreement with Nemuru, the external financing platform, which allows you to extend the installments up to 18 months. (Option subject to the approval of the financial institution itself after studying the relevant documentation). You will be able to access them once your admission to the program has been notified.
Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.
