“The practical focus of the master’s degree meant that each subject had a direct impact on the way I work.”
Master in Branding Strategy and Identity
Key Data
- Start: October 20th 2025.
- End: July 26th 2026.
- ECTS Credits: 60.
- Certificate: Master's degree issued by Elisava and University of Catalonia (UVic-UCC).
- Methodology: Online.
- Language: Spanish.
- Director: Xesco Serrano.
- Limited seats.
Presentation
Master in Branding Strategy and Identity: creating and managing valuable brands
Let’s ask ourselves a first question: what is a brand? It is not a logo, it is not an advertising design, it is not a corporate color and it is not an original and creative website. It is much more. In fact, it is what the public thinks of it. This is why, branding and brand communication studios offer the necessary perspective to carry out transgressive projects to define the true essence of a brand.
If we think about some relevant advertising slogans, such as Nike’s Just do it, Apple’s Think different or Nokia’s Connecting people (yes, Nokia), we will see that behind each campaign there are designers looking after the image, copywriters searching for the right words, media planners, business strategists, etc. All this and more is what is known as BRANDING.
In this context, companies are looking for professionals to create and manage brands in rapidly changing environments.
The Online Master in Branding Strategy and Identity will help you build valuable brands, develop them, create accelerated experiences with them and establish an emotional relationship with the public.
Branding and brand communication studies are developed in a theoretical and practical way so that you learn about all the disciplines of modern branding: graphic identity, conventional advertising, digital identity, social networks, etc.
Objectives
With the Master in Branding Strategy and Identity you will achieve:
- Understand the importance of branding today and the trends that are shaping its future.
- Develop a coherent and innovative branding strategy that reinforces and differentiates the brand.
- Research the market and changing consumer needs to identify opportunities.
- Understand brand architecture models to structure the brand identity and position it in the market.
- Design a complete, versatile and coherent visual and verbal identity that is consistent with the brand's personality and values and that is differential and unique.
- Master liquid branding to create a consistent brand experience that connects emotionally with the audience.
Contents
- Branding in marketing and communication.
- Branding strategies.
- Brand Management.
- Brand architecture.
- Research, audiences, trends and market.
- Conceptualisation and creative strategy.
- Creation of verbal identity.
- Creation of the visual identity.
- Brand guidelines and Brand book.
- Brand experience and branding liquid.
- Final Project.
Additional resources
In addition to the specific contents of the Master in Branding Strategy, you will enjoy a series of advantages designed to enhance your learning and connect with the creative community:
- 70% discount on the Adobe Creative Cloud© annual licence, so you can explore and create with the best tools in the sector.
- One year’s access to Elisava Alumni Bold, a community made up of students and alumni of the school.
- Two free creative pills, focused on tools and methodologies related to the world of creation and design.
Students’ projects
Pans & Company
Ana González and Victoria Garós
Rebranding of Pans & Company where tradition is mixed with modernity to reach a wider public and providing a touch of roots while connecting with the new times.
Gratia by Meliá
Rocío Prieto and Sara Marín
Design and development of a branding and communication strategy for the Gran Meliá brand with the aim of creating a differential experience that reaches a wider audience.
DONEM, Banc de Sang
Gonzalo Amigo y Nataliia Bryzhata
Communication strategy for the blood and tissue bank based on transparency, honesty, humanity, and professionalism.
Kobo
Laura Ballesteros, Núria Miret y Paula Calleja
New Stradivarius clothing brand is focused on children, which is presented as the rebellious child who from an early age makes clear the differences with their parents and wants to experiment freely.
Who it is aimed at
The Master in Branding Strategy and Identity is designed for professionals and students in the world of creativity, advertising, marketing and communication, who are looking to specialize and update their knowledge of the best practices and trends in branding and visual identity. This program is ideal for:
- Communication managers who want to promote branding as a tool for business growth.
- Advertising and design professionals who wish to specialize in branding.
- Creatives and graphic designers who want to add strategic and communication aspects to their specialization.
- Digital communication professionals who want to turn the brand into an element of value.
- Branding, communication and advertising professionals who want to broaden their knowledge of brand management and strategic direction.
Career opportunities
Once you have completed your branding and brand strategy studies you will be prepared to work as:
- Brand Manager.
- Brand Strategist.
- Head of marketing and communication.
- Communication and brand management specialist.
- Brand identity manager.
- Brand consultant.
- Brand Executive.
SHIFTER's Experience
Núria Jaén
Mentor
Master in Branding Strategy and Identity
1/5
“The forums are a space for sharing experiences, views and references that always add great collective input to the process.”
Francisco Isla
Alumni
Master in Branding and Brand Communication
2/5
“Design, strategy, creativity, team… all of this comes together in several subjects taught by professionals who perform the same function on a daily basis.”
Victoria Garós
Mentor
Master in Branding Strategy and Identity
3/5
“I would like to highlight the people from other parts of the world that I met and with whom I shared experiences, anecdotes and different points of view.”
Ivet Olalla
Mentor
Master in Branding and Brand Communication
4/5
“The Master’s in Branding has allowed me to combine work and training comfortably. Above all, it has given me confidence in my ideas and has opened up new ways of approaching my projects.”
Eloi Tres
Alumni
Master in Branding and Brand Communication
5/5
Methodology
- Our methodology is 100% online, providing the flexibility to combine training with the rest of your professional and personal responsibilities.
- Methodological model supported by the rigor of Elisava and the University of Vic - Central de Catalunya.
- Methodology based on Learning by Doing with the realization of real projects.
- Flexible model that combines synchronous and asynchronous training.
- Weekly live video conferences with teachers from 6:30 p.m (CET).
- Recording of live sessions to view them later.
- Personalized monitoring and tutoring by a specialized team.
Faculty
Admission process
The entry requirements for the Master's Degree in Branding Strategy and Identity are as follows:
- University degree. If you do not have a university degree, you can gain access by demonstrating professional experience in the sector.
- Computer and good internet connection.
- Be an efficient, planned and autonomous learner.
Methods of payment and financing
From SHIFTA, we offer you the following forms of financing so that the economic aspect is not an impediment.
Single payment
If you pay for the master’s degree in cash, you will receive a 5% discount on the final price.
Own financing
We offer you the possibility of financing the master’s or postgraduate course in up to 10 monthly installments at no financial cost (0% TAE).
Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.
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