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Master in Content Marketing
Key Data
- Start: May 26th 2025.
- End: March 30th 2026.
- ECTS Credits: 60.
- Certificate: Master's degree issued by Elisava and University of Catalonia (UVic-UCC).
- Methodology: Online.
- Language: Spanish.
- Limited seats.
Presentation
Master in Content Marketing: building brands and their content strategies
In a constantly evolving and increasingly saturated advertising market, branding has become a fundamental pillar of any business strategy. Brands must work on positioning themselves, communicating their value proposition effectively and building connections with the audience to stand out in the market and differentiate themselves from the competition.
At this point, content marketing emerges as a key component to create relevant and valuable content for the audience, in order to capture their attention and build long-term relationships based on trust and loyalty. However, to achieve this, it is essential that brands have a deep understanding of their audience and their interests.
SHIFTA’s Master in Content Marketing provides you with the skills and knowledge to create engaging brands and develop your branding strategies, focusing on consumers. Through in-depth market, trend and consumer research, you will learn how to create, produce and distribute branded content in a variety of formats and adapt it to different platforms and distribution channels.
Objectives
By taking the Master in Content Marketing you will learn to:
- Understand the importance of branding today and the trends that are shaping its future.
- Define, develop and create a coherent and innovative branding strategy that reinforces and differentiates the brand.
- Research the market and the audience to create content that connects emotionally with them.
- Acquire the skills of a brand manager to lead and manage brand management teams.
- Create content in different formats using a variety of narrative techniques.
- Analyze and monitor the results of the content marketing campaign.
Contents
- Branding in marketing and communication.
- Branding strategies.
- Brand Management.
- Brand architecture.
- Research, audiences, trends and market.
- Context map.
- Ideation, validation and prototyping techniques.
- Content formats: journalistic, audiovisual, podcast, web and apps.
- Business model and KPIs.
- Master's Final Project.
Additional resources
In addition to the specific contents of the Master in Content Marketing, you will enjoy a series of advantages designed to enhance your learning and connect with the creative community:
- Annual Adobe Creative Cloud© licence included, so you can explore and create without limits with the best tools in the sector.
- One year’s access to Elisava Alumni Bold, a community made up of students and alumni of the school.
- Two free creative pills, focused on tools and methodologies related to the world of creation and design.
Who it is aimed at
The Master in Content Marketing is aimed at:
- Professionals in marketing, communication, advertising or other related disciplines.
- Creatives who want to use content as a way of connecting with the audience.
- Managers who wish to understand the power of branding and its potential to reinforce it and expand their potential market.
- Creative professionals who wish to offer comprehensive branding services.
Career opportunities
Upon completion of the Master in Content Marketing, you will be prepared to take on a variety of professional roles:
- Brand Manager.
- Brand Strategist.
- Branding consultant.
- Communications Officer.
- Branding specialist.
- Content creator and producer.
- Head of branded content.
- Marketing professional specializing in brand creation and management.
Methodology
- Our methodology is 100% online, providing the flexibility to combine training with the rest of your professional and personal responsibilities.
- Methodological model supported by the rigor of Elisava and the University of Vic - Central de Catalunya.
- Methodology based on Learning by Doing with the realization of real projects.
- Flexible model that combines synchronous and asynchronous training.
- Weekly live videoconferences with teachers between 6:00 p.m. and 10:00 p.m. (CET).
- Recording of live sessions to view them later.
- Personalized monitoring and tutoring by a specialized team.
Faculty
Admission process
The entry requirements for the Master in Content Marketing are as follows:
- University degree in a creative or business discipline.
- If they do not have a university degree, it is possible to gain access on the basis of professional experience that can be accredited (in this case they will not be able to receive a Master's degree, but a university specialization degree).
- Good reading comprehension in English (recommended).
- Computer and good internet connection.
- Be an efficient, planned and autonomous learner.
Methods of payment and financing
From SHIFTA, we offer you the following forms of financing so that the economic aspect is not an impediment.
Single payment
If you pay for the master’s degree in cash, you will receive a 5% discount on the final price.
Own financing
We offer you the possibility of financing the master’s or postgraduate course in up to 10 monthly installments at no financial cost (0% TAE).
External financing
If you want a larger number of installments, we have an agreement with Nemuru, the external financing platform, which allows you to extend the installments up to 18 months. (Option subject to the approval of the financial institution itself after studying the relevant documentation). You will be able to access them once your admission to the program has been notified.
Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.