Master in Digital Product Management and Marketing
Key Data
- Start: October 20th 2025.
- End: July 26th 2026.
- ECTS credits: 60.
- Methodology: Online.
- Language: Spanish.
- Certificate: Master's degree issued by Elisava and University of Catalonia (UVic-UCC).
- Limited seats.
Presentation
Master in Digital Product Management and Marketing: Mastering the Development and Management of Digital Products
In a market where digital products are rapidly evolving and competition is increasingly fierce, having a good product or running an impactful advertising campaign is no longer enough. Today, the real challenge for companies is to offer users digital products with real value that respond to their needs, adapt to the context and generate sustainable business growth. To achieve this, a cross-disciplinary approach that integrates digital product management and digital product marketing is essential.
The Master in Digital Product Management and Marketing prepares you to lead all phases of the digital product life cycle, from identifying needs to defining its value proposition, creating a launch and positioning strategy, and ensuring continuous evolution in the market. With this master’s degree, you will learn to coordinate multidisciplinary teams, work with data to iterate and improve the product and build communication strategies that connect with the right people at the right time.
Thus, the Master in Digital Product Management and Marketing combines knowledge of business, design, technology, and communication so that you can become a professional capable of promoting relevant, sustainable digital products that are aligned with market needs and organisational objectives.
Objectives
The objectives of the Master's Degree in Digital Product Management and Marketing are:
- Lead digital product development initiatives by applying design thinking, lean startup and scrum techniques.
- Understand growth marketing strategies, including the use of data, automation, conversion funnels and channels.
- Analyse, interpret and act on key metrics (KPIs), dashboards and digital analytics tools to improve products and marketing strategies.
- Define a clear and distinctive value proposition, aligned with user needs and competitive market positioning.
- Understand the operational and technological management of marketing (Marketing Ops), including campaign automation, platform integration and customer relationship management.
- Promote collaborative leadership and cross-functional communication with multidisciplinary teams, including developers, designers, marketing and business stakeholders.
- Identify business opportunities, create new digital models and develop solutions with a real impact on the market.
Contents
The curriculum of SHIFTA's Master's Degree in Digital Product Management and Marketing consists of the following content blocks:
- Fundamentals of product management.
- Market and user research.
- Product strategy.
- Data analysis and metrics.
- Growth models.
- Innovation and trends.
- Product strategy and positioning.
- Digital product launches.
- Digital communication.
- Growth and monetisation strategy.
- User loyalty and retention.
- Sales management.
- Final project.
Additional resources
In addition to the specific contents of the Master in Digital Product Management and Marketing, you will enjoy a series of advantages designed to enhance your learning and connect with the creative community:
- 70% discount on the Adobe Creative Cloud© annual licence, so you can explore and create with the best tools in the sector.
- One year’s access to Elisava Alumni Bold, a community made up of students and alumni of the school.
- Two free creative pills, focused on tools and methodologies related to the world of creation and design.
Who it is aimed at
SHIFTA's Master in Digital Product Management and Marketing is aimed at:
- Graduates or degree holders in Business Administration, Economics, Marketing, Engineering or related fields.
- People working in business and/or digital product management or sales.
- Professionals interested in learning more about digital product development, management and marketing.
Career opportunities
The main career opportunities after completing the Master in Digital Product Management and Marketing are:
- Product Manager.
- Brand & Marketing Manager.
- Digital Product Manager.
- Product Data Analyst.
- Digital Product Strategy Manager.
- Growth Marketing Specialist.
- Product, Branding and/or Marketing Consultant.
Methodology
- Our methodology is 100% online, providing the flexibility to combine training with the rest of your professional and personal responsibilities.
- Methodological model supported by the rigor of Elisava and the University of Vic - Central de Catalunya.
- Methodology based on Learning by Doing with the realization of real projects.
- Flexible model that combines synchronous and asynchronous training.
- Weekly live video conferences with teachers from 6:30 p.m (CET).
- Recording of live sessions to view them later.
- Personalized monitoring and tutoring by a specialized team.
Faculty
Admission process
The entry requirements for the Master in Digital Product Management and Marketing are as follows:
- University degree. If you do not have a university degree, you can gain access by demonstrating professional experience in the sector.
- Computer and good internet connection.
- Be an efficient, planned and autonomous learner.
Methods of payment and financing
From SHIFTA, we offer you the following forms of financing so that the economic aspect is not an impediment.
Single payment
If you pay for the master’s degree in cash, you will receive a 5% discount on the final price.
Own financing
We offer you the possibility of financing the master’s or postgraduate course in up to 10 monthly installments at no financial cost (0% TAE).
Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.
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