Master in Digital Product Management and Operations
Key Data
- Start: October 20th 2025.
- End: July 26th 2026.
- ECTS credits: 60.
- Methodology: Online.
- Language: Spanish.
- Certificate: Master's degree issued by Elisava and University of Catalonia (UVic-UCC).
- Limited seats.
Presentation
Master in Digital Product Management and Operations: Building scalable and sustainable products over time
We live in a world dominated by digital products. We open apps to listen to music, order food on our mobile phones, store files in the cloud, and book accommodation on online platforms. Behind each of these successful experiences is strategic management that effectively connects users, business and technology.
The Master in Digital Product Management and Operations is designed to turn you into a professional capable of leading the entire life cycle of a digital product, combining the strategic vision of product management with the efficiency and scalability provided by product operations.
Throughout the Master in Digital Product Management and Operations, you will develop a deep understanding of the users in order to design relevant solutions. You will also learn to make decisions based on data and research, master the art of setting clear priorities, coordinate multidisciplinary teams and apply agile methodologies necessary to scale operations efficiently and sustainably.
Objectives
The objectives of the Master's Degree in Digital Product Management and Operations are:
- Master digital product management, including identifying opportunities, defining value propositions, prioritising and making data-driven decisions.
- Incorporate ProductOps to optimise processes and facilitate efficient scalable management.
- Validate hypotheses, measure impact and drive continuous improvement through different tools and feedback systems.
- Promote a strategic vision focused on innovation, sustainability and building solutions that respond to real user needs.
- Select and implement digital frameworks and tools, including agile methodologies, roadmap systems and OKRs.
- Promote a strategic vision focused on innovation, sustainability and building solutions that respond to real user needs.
Contents
The curriculum for SHIFTA's Master in Digital Product Management and Operations consists of the following content blocks:
- Fundamentals of product management.
- Market and user research.
- Digital product strategy.
- Data analysis and metrics.
- Growth models.
- Innovation and trends.
- Context, processes and operations.
- Tools and technology.
- Data analysis and operational metrics.
- Team and stakeholder management.
- Roadmap management and prioritisation.
- Feedback and continuous improvement.
- Final project.
Additional resources
In addition to the specific contents of the Master in Digital Product Management and Operations, you will enjoy a series of advantages designed to enhance your learning and connect with the creative community:
- 70% discount on the Adobe Creative Cloud© annual licence, so you can explore and create with the best tools in the sector.
- One year’s access to Elisava Alumni Bold, a community made up of students and alumni of the school.
- Two free creative pills, focused on tools and methodologies related to the world of creation and design.
Who it is aimed at
SHIFTA's Master in Digital Product Management and Operations is aimed at:
- Graduates or degree holders in Business Administration, Economics, Product Engineering or related areas.
- People working in business, digital product management or digital transformation.
- Professionals with an interest in agile methodologies, operations and digital product management.
Career opportunities
The main career opportunities after completing the Master in Digital Product Management and Operations are:
- Digital Product Manager.
- Operations Manager.
- Product Owner.
- Product Operations Coordinator.
- Digital Product Analyst.
- Process Improvement and Digital Transformation Leader.
- Digital Business Consultant.
Methodology
- Our methodology is 100% online, providing the flexibility to combine training with the rest of your professional and personal responsibilities.
- Methodological model supported by the rigor of Elisava and the University of Vic - Central de Catalunya.
- Methodology based on Learning by Doing with the realization of real projects.
- Flexible model that combines synchronous and asynchronous training.
- Weekly live video conferences with teachers from 6:30 p.m (CET).
- Recording of live sessions to view them later.
- Personalized monitoring and tutoring by a specialized team.
Admission process
The entry requirements for the Master in Digital Product Management and Operations are as follows:
- University degree. If you do not have a university degree, you can gain access by demonstrating professional experience in the sector.
- Computer and good internet connection.
- Be an efficient, planned and autonomous learner.
Methods of payment and financing
From SHIFTA, we offer you the following forms of financing so that the economic aspect is not an impediment.
Single payment
If you pay for the master’s degree in cash, you will receive a 5% discount on the final price.
Own financing
We offer you the possibility of financing the master’s or postgraduate course in up to 10 monthly installments at no financial cost (0% TAE).
Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.
Related formations
