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Master in Generative Artificial Intelligence for Creatives
Key Data
- Start: May 26th 2025.
- End: March 30th 2026.
- ECTS credits: 60.
- Methodology: Online.
- Language: Spanish.
- Certificate: Master's degree issued by Elisava and University of Catalonia (UVic-UCC).
- Direction: Armand Montserrat
- Limited seats.
Presentation
Master in Generative Artificial Intelligence for creatives: creating audiovisual content with AI
Artificial Intelligence has evolved in a surprising way in recent years, generating new job opportunities that require professionals capable of mastering these tools. However, not everything is about knowing how to use Generative AI tools such as Stable Diffusion, Midjourney, DALL.E, ChatGPT, Luma AI or Comfy UI, but the real challenge lies in thoroughly understanding how they work in order to take advantage of all their creative potential and develop high-level projects.
The Master in Generative AI will allow you to master the creation of audiovisual content -images, videos and musical pieces- through the use and combination of different Generative AI tools. To do this, you will learn to generate and chain technical prompts that include historical, cinematographic and cultural references, which will allow you to build the project in a progressive and coherent way.
In addition, in the Master’s degree you will also learn how to use other advanced post-production tools to adjust and retouch the content generated with AI and thus obtain a professional quality result ready to be exhibited and/or distributed. All this, with a comprehensive approach ranging from aesthetic and narrative coherence, to the technical, ethical and social responsibility aspects of the use of Artificial Intelligence in creative projects.
Objectives
The objectives of the Master in Generative Artificial Intelligence for creatives are:
- Understand the technical and conceptual foundations of Generative AI.
- Analyze the impact of data and biases in the professional use of AI.
- Master prompt engineering for accurate and creative audiovisual results.
- Enrich visual creation with AI through historical, cinematographic and cultural references.
- Apply digital post-production to AI-generated images, videos, animations and music.
- Integrate Generative AI in audiovisual, multimedia and interactive projects.
- Know the legal, ethical and social responsibility aspects of the use of AI.
Contents
- Fundamentals of Artificial Intelligence and creative context.
- The role of data in Generative AI.
- Advanced Prompt Engineering and mastery of Generative AIs.
- Art theory, image and aesthetics for AI.
- Digital design and post-production.
- Video generation and audiovisual narratives with Artificial Intelligence.
- Audio, music and generative sound design.
- Creative programming and interactivity with Generative AI.
- Multimodal integration, complex flows and real projects.
- Professionalization, ethics, regulation and future of multimodal Generative AI.
- Master’s Final Project.
Additional resources
In addition to the specific contents of the Master in Generative Artificial Intelligence for creatives, you will enjoy a series of advantages designed to enhance your learning and connect with the creative community:
- 50% discount on the Adobe Creative Cloud© annual licence, so you can explore and create with the best tools in the sector.
- One year’s access to Elisava Alumni Bold, a community made up of students and alumni of the school.
- Two free creative pills, focused on tools and methodologies related to the world of creation and design.
Who it is aimed at
SHIFTA's Master's in Generative Artificial Intelligence for creatives is aimed at people interested in technological innovation applied to design and creativity.
- Graduates in design, art, communication or related areas.
- Creative professionals who wish to explore new forms of expression with AI.
- Content creators and producers interested in experimenting with Generative AI.
- People in the field of branding, advertising or content who want to apply AI to content creation.
Career opportunities
Once you have completed the Master's Degree in Generative Artificial Intelligence for creatives you will be able to work as:
- Designer specializing in the creation of content with Generative AI.
- Art director with a focus on AI projects.
- Producer and developer of audiovisual and multimedia content.
- Creator of visual narratives with AI tools.
- Consultant in creative Artificial Intelligence.
Methodology
- Our methodology is 100% online, providing the flexibility to combine training with the rest of your professional and personal responsibilities.
- Methodological model supported by the rigor of Elisava and the University of Vic - Central de Catalunya.
- Methodology based on Learning by Doing with the realization of real projects.
- Flexible model that combines synchronous and asynchronous training.
- Weekly live videoconferences with teachers between 6:00 p.m. and 10:00 p.m. (CET).
- Recording of live sessions to view them later.
- Personalized monitoring and tutoring by a specialized team.
Faculty
Admission process
The entry requirements for the Master in Generative Artificial Intelligence are as follows:
- A university degree in an artistic or creative discipline. It is also possible to access with degrees in other subjects, such as design or communication.
- If you do not have a university degree, it is possible to gain access on the basis of professional experience that can be accredited.
- Good reading comprehension in English (recommended).
- Computer and good internet connection.
- Be an efficient, planned and autonomous learner.
Methods of payment and financing
From SHIFTA, we offer you the following forms of financing so that the economic aspect is not an impediment.
Single payment
If you pay for the master’s degree in cash, you will receive a 5% discount on the final price.
Own financing
We offer you the possibility of financing the master’s or postgraduate course in up to 10 monthly installments at no financial cost (0% TAE).
External financing
If you want a larger number of installments, we have an agreement with Nemuru, the external financing platform, which allows you to extend the installments up to 18 months. (Option subject to the approval of the financial institution itself after studying the relevant documentation). You will be able to access them once your admission to the program has been notified.
Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.
Related formations
Postgraduate
Postgraduate in Audiovisual Production with Artificial Intelligence
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Creative Pills
Creating images with Artificial Intelligence
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