Packaging is a crucial tool for brands, as it is often the first point of contact between the consumer and the product, making it a key factor in the purchase decision.
Therefore, a package should not only be understood as a container that protects, doses and allows the product to be transported, but it also fulfils a communicative function that helps to transmit brand values and reinforces its corporate identity.
The Master in Packaging and Brand Identity addresses packaging as a fundamental element within the branding strategy, which must be intertwined with the rest of the brand’s communication assets. The objective is to create a coherent and consistent brand system where all the elements reflect the brand’s values and personality.
With the Master’s Degree in Packaging and Brand Identity you will gain the knowledge and skills necessary to design and develop packaging projects from their strategic and structural conceptualization to their final production.
The Master in Packaging and Brand Identity aims to achieve the following objectives:
In addition to the specific contents of the Master in Packaging, you will enjoy a series of advantages designed to enhance your learning and connect with the creative community:
Packaging design for a pistachio brand in the form of a tube made from sugarcane bagasse paper that seeks to attract young audiences with simple drawings and striking colors.
Creation, conceptualization, and design of packaging for a brand of dog and cat food products based on the BARF (“Biologically Appropriate Raw Food”) diet. This packaging aims to connect with the consumer in an emotional, fun, eye-catching, and original way.
Brand of packaged nuts in 100% recyclable injected PP and wrapped with cardboard that distinguishes ORIGIN products from direct competitors.
Packaging design for Danone Dúo, a product that uniquely combines jam, yogurt and pieces of fresh fruit in an innovative project. With a transparent presentation and vibrant colors, this yogurt not only stands out for its combination of flavors, but also for its adaptation to a dynamic lifestyle. An example of creativity and consumer understanding in the field of food innovation.
SHIFTA's studies in packaging and brand identity are aimed at professionals seeking to deepen their knowledge in branding, brand strategy and graphic design applied to product packaging.
Given its importance, packaging is a specialty that is highly valued by most companies to attract buyers and differentiate themselves from the competition. Once you finish studying the Master's Degree in Packaging and Brand Identity you will be able to work as a graphic designer specializing in packaging:
“The Master in Packaging Design and Development has made me aware of how important packaging design is and of the things that need to change in the future.”
Alumni
Master in Packaging Design and Development
“The acquired knowledge has been extensive, but above all, I highlight the experience of the teaching team, which is outstanding. Without a doubt, 100% recommendable.”
Mentor
Master in Packaging Design and Development
The entry requirements for the online Master in Packaging and Branding Identity are as follows:
From SHIFTA, we offer you the following forms of financing so that the economic aspect is not an impediment.
Single payment
If you pay for the master’s degree in cash, you will receive a 5% discount on the final price.
Own financing
We offer you the possibility of financing the master’s or postgraduate course in up to 10 monthly installments at no financial cost (0% TAE).
External financing
If you want a larger number of installments, we have an agreement with Nemuru, the external financing platform, which allows you to extend the installments up to 18 months. (Option subject to the approval of the financial institution itself after studying the relevant documentation). You will be able to access them once your admission to the program has been notified.
Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.
