Master in Strategic Design and Innovation

Master in Strategic Design and Innovation: creating holistic solutions to today’s challenges

The contemporary paradigm of design goes beyond aesthetics and functionality; it focuses on a holistic understanding of people and their diversity to address their challenges.

The Master’s in Strategic Design and Innovation promotes the generation of solutions that adapt to these realities, striking a balance between strategic and creative thinking.

Throughout the Master’s in Strategic Design and Innovation, there is a deep dive into the identification and analysis of relevant issues for individuals in their context. This approach is informed by a comprehensive understanding of users’ needs, emotions, and experiences, offering solutions that directly impact their quality of life.

The objective goes beyond simply improving products and services; it involves designing more inclusive environments, more accessible services, and more meaningful experiences that benefit society as a whole.

If you are willing to delve into this transformative field, our program will equip you with the skills and perspectives necessary to lead these initiatives of change with significant impact.

The Master in Strategic Design and Innovation is structured in two postgraduate programs: A first Postgraduate in Service Design and Design Thinking, which focuses on a detailed exploration of the fundamentals of strategic design; and a second Postgraduate in Business Innovation and Design Leadership, which delves into the direct application of strategic design in real-world contexts and organizations.

We offer you 3 itineraries within the discipline of Strategic Design:

• Take either of the two postgraduate programs independently.
• Start with one of the two postgraduate programs: Service Design or Business Innovation and Design Leadership, and then continue with the second postgraduate program to complete the Master’s Degree.
• Enroll directly in the Master’s Degree and take both postgraduate programs at a discount.

You choose the option that best suits your needs.

Postgraduate in Service Design and Design Thinking

• Contextualize: Anticipation of future trends and changes to address challenges in dynamic contexts through the exploration and analysis of megatrends.
• Empathize: Deep understanding of users, identification of their needs, and application of interview techniques and concept mapping.
• Define: Identification of meaningful patterns from research data to formulate problem statements and generate key questions.
• Ideate: Stimulate divergent thinking to generate a wide range of ideas, fostering collaboration and selecting the best solutions.
• Prototype: Creation and iteration of user-centric prototypes, with emphasis on continuous improvement and feedback.
• Communicate: Clear and effective communication of ideas, projects, and solutions.
• Postgraduate Final Project.

More information on the Postgraduate Program in Service Design and Design Thinking

Postgraduate in Business Innovation and Design Leadership

• Design as Leadership: Creation of experience strategies and tools for organizational influence.
• Design as an Innovation Tool: Application of strategic design in existing business models, generation of value propositions, and focus on innovation in operational models.
• Design as a Lever for Transformation: Deepening the strategic role of design in companies, its influence on decision-making, and its ability to drive cultural and organizational changes.
• Design as a Creative Culture: Development of leadership skills to guide creative teams, foster collaboration and teamwork, and positively influence multidisciplinary creative projects.
• Postgraduate Final Project.

More information about the Postgraduate Program in Business Innovation and Design Leadership

*The program includes an annual license to the Adobe Suite package.

In addition to the specific modules of the Master, you will also be able to access two training workshops on tools and methodologies related to the world of creation and design.

In the following link you access the list of all the creative pills you can take during the master’s degree. You can choose up to two at no cost.

From SHIFTA, we offer you the following forms of financing so that the economic aspect is not an impediment.

Single payment
If you pay for the master’s degree in cash, you will receive a 5% discount on the final price.

Own financing
We offer you the possibility of financing the master’s or postgraduate course in up to 10 monthly installments at no financial cost (0% TAE).

External financing
If you want a larger number of installments, we have an agreement with Nemuru, the external financing platform, which allows you to extend the installments up to 18 months. (Option subject to the approval of the financial institution itself after studying the relevant documentation). You will be able to access them once your admission to the program has been notified.

Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.