Master in Strategic Design and Innovation

Key Data

  • Start: May 26th 2025.
  • End: March 30th 2026.
  • ECTS Credits: 60.
  • Certificate: Master's degree issued by Elisava and University of Catalonia (UVic-UCC).
  • Direction: Bet Matoses and Víctor Solà.
  • Methodology: Online.
  • Language: Spanish.
  • Limited seats.

Presentation

Master in Strategic Design and Innovation: creating holistic solutions to today’s challenges

In the current changing and competitive environment, innovation has become a fundamental pillar for companies to generate value, strengthen their position in the market and differentiate themselves from the competition.

This business innovation goes beyond the creation of new products and services, as it involves understanding both the environment and the users, in order to anticipate changes and design solutions that respond to their needs.

The Master in Strategic Design and Innovation combines creativity, business strategy and business vision to tackle complex problems from a human-centred approach. Through user research and analysis, you will be able to detect opportunities for improvement and create solid, viable and scalable value propositions. All of this, taking into account new technologies, ethics and sustainability.

Throughout the Master in Strategic Design and Innovation you will explore new methodologies, design innovative solutions and work on the validation of ideas before their implementation. With this, you will be prepared to drive transformation within organisations, lead change and create strategies that generate a real impact on the way companies design, operate and create value.

Itineraries

The Master in Strategic Design and Innovation is structured in two postgraduate programs: A first Postgraduate in Service Design, which focuses on a detailed exploration of the fundamentals of strategic design; and a second Postgraduate in Business Innovation, which delves into the direct application of strategic design in real-world contexts and organizations.

We offer you 3 itineraries within the discipline of Strategic Design:

  • Take either of the two postgraduate programs independently.
  • Start with one of the two postgraduate programs: Service Design or Business Innovation, and then continue with the second postgraduate program to complete the Master’s Degree.
  • Enroll directly in the Master’s Degree and take both postgraduate programs at a discount.

You choose the option that best suits your needs.

Objectives

By taking the Online Master in Strategic Design you will learn to:

  • Understand the ability of design to transform and lead businesses.
  • Identify and analyse users to determine opportunities for value and improve their experience.
  • Devise, prototype and validate new value propositions from a human-centred perspective.
  • Learn storytelling and visual presentation techniques.
  • Learn about the different innovation ecosystems in the market.
  • Understand the role of ethics and sustainability in design and business.
  • Explore the potential of new technologies in innovation processes.

Contents

  • Fundamentals of strategic design.
  • Research for innovation.
  • Detection of opportunities and ideation.
  • Prototyping solutions.
  • Communication of proposed ideas.
  • Innovation ecosystems.
  • Business Design.
  • Ethics and sustainability in design and innovation.
  • Application of emerging technologies in innovation.
  • Direction and management of innovation in organisations.
  • Final Master's thesis.

Additional resources

In addition to the specific contents of the Master in Strategic Design, you will enjoy a series of advantages designed to enhance your learning and connect with the creative community:

  • A 50% discount on the Adobe Creative Cloud© annual licence, so you can explore and create with the best tools in the sector.
  • One year’s access to Elisava Alumni Bold, a community made up of students and alumni of the school.
  • Two free creative pills, focused on tools and methodologies related to the world of creation and design.cápsulas diseño

Students’ projects

Proyecto-Vincles
Vincles_App
App-Vincles
Vincles
Almudena Alarcón, Angela Torres, Areli Velázquez, Bárbara La Torre and Diana Lescure
Vincles
Almudena Alarcón, Angela Torres, Areli Velázquez, Bárbara La Torre and Diana Lescure

App to detect situations of isolation and inactivity among women of retirement age and offer them a wide variety of activities through a matching system that connects them with other users with similar interests and personal values.

Senior Nomads
Andrea Maya, Daniela Serrano, Alejandra Aspiroz, Alejandro Martínez and Katherine Magalhaes
Senior Nomads
Andrea Maya, Daniela Serrano, Alejandra Aspiroz, Alejandro Martínez and Katherine Magalhaes

Leisure and entertainment services for people of retirement age who want to enjoy and socialise, where money is no obstacle to travel and meet new people. Everything is simplified to the maximum to give a simple and complete experience to our users.

Who it is aimed at

The Master in Strategic Design and Innovation is aimed at students who want to develop their skills in proposing solutions to current business challenges through design. Professionals who aspire to deepen their understanding of users and their interaction with digital products and services, combining creative thinking, exploration and analytical rigor. The ideal profiles work or aspire to work in the following areas:

  • Marketing.
  • Innovation.
  • Digital and physical product development.
  • Experience design and interaction.
  • Business strategy.

Career opportunities

The Online Master in Strategic Design can open up a wide variety of career opportunities, as it provides students with skills and knowledge in design applied to business strategy. Some of the possible career opportunities include:

  • UX Researcher.
  • UX/UI Designer.
  • Digital project manager.
  • Service Designer.
  • Strategic Design.
  • Customer Experience.
  • Employee Experience.
  • Innovation consultant.
  • Design project manager.

SHIFTER's Experience

“Thanks to this training, I have been able to lead projects with a more holistic approach, combining creativity, analysis and strategy to generate impact at a business and user experience level.”

Daniela Alejandra Serrano

Mentor

Master in Strategic Design and Innovation

Alejandro Martínez

“The system of both live and recorded classes is satisfactory; if you happen to have a busy life, you will be able to organise yourself to catch up quickly.”

Alejandro Martínez

Mentor

Master in Strategy Design and Innovation

“SHIFTA has allowed me to develop my critical thinking about design, in a simple way and adapted to professionals who want to combine training with our working day.”

María Martínez

Mentor

Master in Strategic Design and Innovation

Methodology

  • Our methodology is 100% online, providing the flexibility to combine training with the rest of your professional and personal responsibilities.
  • Methodological model supported by the rigor of Elisava and the University of Vic - Central de Catalunya.
  • Methodology based on Learning by Doing with the realization of real projects.
  • Flexible model that combines synchronous and asynchronous training.
  • Weekly live videoconferences with teachers between 6:00 p.m. and 10:00 p.m. (CET).
  • Recording of live sessions to view them later.
  • Personalized monitoring and tutoring by a specialized team.

Admission process

The entry requirements for the Master in Strategic Design and Innovation are as follows:

  • University degree in a creative or business discipline.
  • If they do not have a university degree, it is possible to gain access on the basis of professional experience that can be accredited (in this case they will not be able to receive a Master's degree, but a university specialization degree).
  • Good reading comprehension in English (recommended).
  • Computer and good internet connection.
  • Be an efficient, planned and autonomous learner.

Methods of payment and financing

From SHIFTA, we offer you the following forms of financing so that the economic aspect is not an impediment.

Single payment
If you pay for the master’s degree in cash, you will receive a 5% discount on the final price.

Own financing
We offer you the possibility of financing the master’s or postgraduate course in up to 10 monthly installments at no financial cost (0% TAE).

External financing
If you want a larger number of installments, we have an agreement with Nemuru, the external financing platform, which allows you to extend the installments up to 18 months. (Option subject to the approval of the financial institution itself after studying the relevant documentation). You will be able to access them once your admission to the program has been notified.

Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.

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