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Postgraduate in Branded Content
Key Data
- Start: May 26th 2025.
- End: November 2nd 2025.
- ECTS Credits: 30.
- Certificate: Own degree issued by Elisava and UVic-UCC.
- Methodology: Online.
- Language: Spanish.
- Director: Francesc Ballesteros.
- Limited seats.
Presentation
Postgraduate in Branded Content: connecting with your audience through content
If we talk about Branded Content, Red Bull automatically comes to mind. The Austrian brand is known not only for its energy drinks but also for sponsoring extreme sports worldwide. How can we forget Felix Baumbartner and his jump from the stratosphere to almost 42,000 meters high?
We might think that Red Bull gains nothing by carrying out these actions because its drinks and products take a backseat. However, that is precisely what makes its success so effective. The brand knows how to convey feelings of struggle and effort, and makes the public feel identified with those values.
That is the objective of Branded Content: to focus on brand values and connect with our audience by creating subtle, non-invasive advertising, and to move away from the idea of trying to sell our products at all costs.
With the Postgraduate in Branded Content you will be able to understand your audience and know their interests to be able to connect with them. In addition, you will learn to use different formats to transmit brand values and build user loyalty.
Objectives
- Execute Branded Content strategies taking into account the company's business plan.
- Create content that transmits brand values to connect emotionally with the audience.
- Use various narrative techniques and carry them out in different formats (video, podcast, event, email, etc.).
- Preparation of a media plan for an advertising campaign in conventional media and social networks.
- Create, select and analyze KPIs according to the objectives of the marketing campaign.
Contents
Module 1: Context map.
→ Brand.
→ Competence.
→ Audience.
→ Trends.
Module 2: Ideation, validation and prototyping techniques.
→ Creation process.
→ Ideas classification and selection techniques.
Module 3: Contents formats.
→ News.
→ Different media.
→ Beyond being good news.
→ Practical cases.
Module 4: Business model and KPIs.
→ Creating a paid media plan.
→ Difference between paid media, shared media, earned media and owned.
Module 5: Final Postgraduate Project
Additional resources
In addition to the specific contents of the Postgraduate in Branded Content, you will enjoy a series of advantages designed to enhance your learning and connect with the creative community:
- Annual Adobe Creative Cloud© licence included, so you can explore and create without limits with the best tools in the sector.
- One year’s access to Elisava Alumni Bold, a community made up of students and alumni of the school.
- Two free creative pills, focused on tools and methodologies related to the world of creation and design.
Who it is aimed at
This postgraduate program is aimed at:
- Graduates in Advertising, Communication, Marketing or other related disciplines.
- Professionals who do not have a bachelor's degree, but who have had experience in the field.
Career opportunities
Once you finish your Branded Content studies, you will be prepared to work as:
- Responsible for branded content in communication departments.
- Branded content creator in media.
- Responsible for branded content in agencies.
- Freelance content creator and producer.
Methodology
- Our methodology is 100% online, providing the flexibility to combine training with the rest of your professional and personal responsibilities.
- Methodological model supported by the rigor of Elisava and the University of Vic - Central de Catalunya.
- Methodology based on Learning by Doing with the realization of real projects.
- Flexible model that combines synchronous and asynchronous training.
- Weekly live videoconferences with teachers between 6:00 p.m. and 10:00 p.m. (CET).
- Recording of live sessions to view them later.
- Personalized monitoring and tutoring by a specialized team.
Faculty
Admission process
The entry requirements for the Postgraduate program in Branded Content are as follows:
- University degree in a creative discipline.
- If you do not have a university degree, it is possible to gain access on the basis of professional experience that can be accredited (in this case you will not be able to receive a Master's degree, but a university specialization degree).
- Good reading comprehension in English (recommended).
- Computer and good internet connection.
- Be an efficient, planned and autonomous learner.
Methods of payment and financing
From SHIFTA, we offer you the following forms of financing so that the economic aspect is not an impediment.
Single payment
If you pay for the postgraduate’s degree in cash, you will receive a 5% discount on the final price.
Own financing
We offer you the possibility of financing the master’s or postgraduate course in up to 10 monthly installments at no financial cost (0% TAE).
External financing
If you want a larger number of installments, we have an agreement with Nemuru, the external financing platform, which allows you to extend the installments up to 18 months. (Option subject to the approval of the financial institution itself after studying the relevant documentation). You will be able to access them once your admission to the program has been notified.
Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.