Postgraduate in Creative Business Leadership and Strategy
Key Data
- Start: October 19th 2026.
- End: March 28th 2027.
- ECTS credits: 30.
- Methodology: Online.
- Language: English.
- Certificate: Postgraduate issued by Elisava and University of Catalonia (UVic-UCC).
- Direction: Francesc Ballesteros.
- Limited slots.
Presentation
Postgraduate in Creative Business Leadership and Strategy: transforming creative ideas into profitable businesses
A creative business is based on the generation, development and delivery of products or services that have creativity, imagination and innovation at their core. Unlike other sectors, where functionality is key, in the creative industry value also comes from the originality, aesthetics, narrative and experience it offers.
This requires a different management approach, where creativity must be balanced with profitability to ensure the long-term viability of the business.
The Postgraduate in Creative Business Leadership and Strategy prepares you to understand these business models and how to develop strategies to transform intangible ideas into profitable projects, keeping the focus on creativity and innovation.
Throughout the program, you will acquire the basic knowledge in finance, brand strategy and sales, which will allow you to boost the growth and differentiation of your business in the creative industry. In addition, with the Postgraduate Diploma in Creative Business Leadership and Strategy you will also develop leadership skills to motivate and inspire teams in dynamic, high-pressure environments.
Objectives
The objectives of the postgraduate program in Creative Business Leadership and Strategy are:
- Foster inspirational leadership that stimulates the personal and collective creativity of the design team.
- Gain knowledge in finance, investment and monetization to ensure the economic sustainability of creative projects.
- Provide tools to establish a clear and coherent business identity to stand out in a highly competitive market.
- Possess a sales strategy that values creativity and innovation, and that adapts to the needs of clients.
Contents
The syllabus of SHIFTA's Postgraduate in Creative Business Leadership and Strategy is made up of the following blocks of content:
- Personal awareness and leadership in creativity.
- Business fundamentals in creative industries.
- Brand Strategy and communication.
- Sales strategy.
- Final Project.
Additional resources
In addition to the specific contents of the Postgraduate in Creative Business Leadership and Strategy, you will enjoy a series of advantages designed to enhance your learning and connect with the creative community:
- 70% discount on the Adobe Creative Cloud© annual licence, so you can explore and create with the best tools in the sector.
- One year’s access to Elisava Alumni Bold, a community made up of students and alumni of the school.
- Two free creative pills, focused on tools and methodologies related to the world of creation and design.
Who it is aimed at
SHIFTA's postgraduate program in Creative Business Leadership and Strategy is aimed at:
- Graduates or graduates in design, marketing, advertising, communication, journalism or related areas.
- Professionals who wish to take a leap into creative team coordination roles.
- Entrepreneurs or founders of small agencies or studios who wish to grow their business in a sustainable way.
- Professionals who wish to lead creative businesses with a more strategic vision.
Career opportunities
The main career opportunities after completing the Postgraduate Degree in Creative Business Leadership and Strategy are:
- Management of creative strategies.
- Leadership of multidisciplinary teams in creative or design agencies.
- Strategic business consultancy in the creative sector.
- Undertaking your own creative project.
Methodology
- Our methodology is 100% online, providing the flexibility to combine training with the rest of your professional and personal responsibilities.
- Methodological model supported by the rigor of Elisava and the University of Vic - Central de Catalunya.
- Methodology based on Learning by Doing with the realization of real projects.
- Flexible model that combines synchronous and asynchronous training.
- Weekly live video conferences with teachers from 6:30 p.m (CET).
- Recording of live sessions to view them later.
- Personalized monitoring and tutoring by a specialized team.
Faculty
Admission process
The entry requirements for the Postgraduate in creative business leadership and strategy are as follows:
- University degree. If you do not have a university degree, you can gain access by demonstrating professional experience in the sector.
- Sufficient level of the English language to understand and be able to carry out the program correctly.
- Computer and good internet connection.
- Be an efficient, planned and autonomous learner.
Methods of payment and financing
From SHIFTA, we offer you the following forms of financing so that the economic aspect is not an impediment.
Single payment
If you pay for the postgraduate’s degree in cash, you will receive a 5% discount on the final price.
Own financing
We offer you the possibility of financing the master’s or postgraduate course in up to 10 monthly installments at no financial cost (0% TAE).
Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.
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