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Postgraduate in Advertising Creativity
Key Data
- Start: March 10th 2025.
- End: July 31st 2025.
- ECTS Credits: 30.
- Certificate: Own degree issued by Elisava and UVic-UCC.
- Methodology: Online.
- Language: Spanish.
- Limited seats.
Presentation
Postgraduate in Advertising Creativity: generating creative and innovative concepts
In an increasingly competitive and saturated advertising market, brands are finding it more difficult to attract the attention of their target audience.
An effective way to stand out and differentiate yourself from the competition is to be creative. Creativity is not only about having original ideas, but also about combining them in a strategic way to create advertising campaigns that connect emotionally with the public.
In the Postgraduate in Advertising Creativity, you will develop your full creative potential to generate creative and innovative advertising concepts that will not go unnoticed by the audience. Upon completion of this postgraduate program, you will have the tools, techniques and knowledge necessary to excel in the creative and advertising industry.
Objectives
The objectives of the Postgraduate in Advertising Creativity are:
- Define and understand the concept of creativity in the context of advertising.
- Recognise the importance of creativity in the success of advertising campaigns and analyse outstanding examples.
- Develop sound creative concepts by applying different strategic approaches.
- Master the principles of copywriting to write persuasive and effective messages.
- Understand the role of graphic design in the creation of impactful advertising pieces.
- Explore current trends in the world of advertising and apply innovation in the creation of disruptive and relevant campaigns.
Contents
- Creativity in advertising.
- Creative strategies and concept development.
- Art Direction.
- Copywriting and design in advertising.
- Innovation and Trends in advertising.
- Ethics and responsibility in advertising.
- Postgraduate Final Project.
Creative Pills
In addition to the specific Postgraduate modules, you will also have free access to two training workshops on tools and methodologies related to the world of creation and design.
In the following link you will find the list of all the creative pills available. Choose the ones that best suit your profile!
Who it is aimed at
The Postgraduate in Advertising Creativity is aimed at graduates in communication, advertising, marketing or other related disciplines.
- Graduates in Communication, Advertising or Marketing.
- Professionals in the creative field who wish to learn more about advertising strategies.
- Professionals interested in expanding their knowledge of advertising, marketing and communication.
Career opportunities
After successfully completing the Postgraduate Program in Advertising Creativity you will be prepared to work in the field of advertising and communication as:
- Creative Director.
- Copywriter.
- Art Director.
- Brand strategist.
- Creative Consultant.
- Audiovisual Producer.
- Entrepreneur in advertising.
Methodology
- Our methodology is 100% online, providing the flexibility to combine training with the rest of your professional and personal responsibilities.
- Methodological model supported by the rigor of Elisava and the University of Vic - Central de Catalunya.
- Methodology based on Learning by Doing with the realization of real projects.
- Flexible model that combines synchronous and asynchronous training.
- Weekly live videoconferences with teachers between 6:00 p.m. and 10:00 p.m. (CET).
- Recording of live sessions to view them later.
- Personalized monitoring and tutoring by a specialized team.
Admission process
The entry requirements for the Postgraduate in Advertising Creativity are as follows:
- University degree in a creative discipline or other related subjects such as communication, advertising, marketing and business administration.
- If you do not have a university degree, it is possible to gain access on the basis of professional experience that can be accredited (in this case you will not be able to receive a Master's degree, but a university specialization degree).
- Good reading comprehension in English (recommended).
- Computer and good internet connection.
- Be an efficient, planned and autonomous learner.
Methods of payment and financing
From SHIFTA, we offer you the following forms of financing so that the economic aspect is not an impediment.
Single payment
If you pay for the postgraduate’s degree in cash, you will receive a 5% discount on the final price.
Own financing
We offer you the possibility of financing the master’s or postgraduate course in up to 10 monthly installments at no financial cost (0% TAE).
External financing
If you want a larger number of installments, we have an agreement with Nemuru, the external financing platform, which allows you to extend the installments up to 18 months. (Option subject to the approval of the financial institution itself after studying the relevant documentation). You will be able to access them once your admission to the program has been notified.
Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.
Related formations
Master
Master in Advertising Creativity and Branded Content
Start: October 21st 2024.
Start: October 21st 2024.