Postgraduate in Brand Strategy
Key Data
- Start: October 20th 2025.
- End: March 22nd 2026.
- ECTS Credits: 30.
- Certificate: Postgraduate degree issued by Elisava and University of Catalonia (UVic-UCC).
- Methodology: Online.
- Language: Spanish.
- Director: Xesco Serrano.
- Limited seats.
Presentation
Postgraduate in Brand Strategy: developing and managing brands
The evolution of marketing, driven by the emergence of new media, has significantly transformed the way brands engage with their audience.
Today, brands no longer limit themselves to classic promotion through advertising, but focus on connecting emotionally with the audience to create a bond of loyalty and trust with them.
In this new paradigm, the brand becomes a fundamental pillar in the business strategy that must be developed and managed in order to have a solid brand that transmits its values and personality, differentiates it from the competition and adapts to the market and emerging trends.
SHIFTA’s Postgraduate in Brand Strategy give you the tools and skills necessary to become a professional capable of managing and implementing effective brand strategies in a dynamic and changing environment.
Objectives
With the Postgraduate in Brand Strategy you will achieve:
- Understand the importance of branding today and the trends that are shaping its future.
- Define and develop a coherent and innovative branding strategy that reinforces and differentiates the brand.
- Research the market and changing consumer needs to identify opportunities.
- Acquire the skills of a brand manager to lead and manage brand management teams.
- Understand brand architecture models to structure the brand identity and position it in the market.
Contents
- Branding in marketing and communication.
- Branding strategies.
- Brand Management.
- Brand architecture.
- Research, audiences, trends and market.
- Final Project.
Additional resources
In addition to the specific contents of the Postgraduate in Brand Strategy, you will enjoy a series of advantages designed to enhance your learning and connect with the creative community:
- 70% discount on the Adobe Creative Cloud© annual licence, so you can explore and create with the best tools in the sector.
- One year’s access to Elisava Alumni Bold, a community made up of students and alumni of the school.
- Two free creative pills, focused on tools and methodologies related to the world of creation and design.
Students' projects
Creation of a new brand strategy to reposition and revitalise the brand using authentic, approachable and committed language.
Who it is aimed at
The Postgraduate in Brand Strategy is aimed at:
- Branding, communication and advertising professionals who want to broaden their knowledge of brand management and strategic direction.
- Managers who wish to understand the power of branding and its potential to reinforce it and expand their potential market.
- Creative professionals who wish to offer comprehensive branding services.
Career opportunities
Once you have completed the Postgraduate in Brand Strategy, you will be prepared to work as:
- Brand Manager.
- Brand Strategist.
- Branding consultant.
- Communications Officer.
- Branding specialist.
- Marketing professional specializing in brand creation and management.
Methodology
- Our methodology is 100% online, providing the flexibility to combine training with the rest of your professional and personal responsibilities.
- Methodological model supported by the rigor of Elisava and the University of Vic - Central de Catalunya.
- Methodology based on Learning by Doing with the realization of real projects.
- Flexible model that combines synchronous and asynchronous training.
- Weekly live video conferences with teachers from 6:30 p.m (CET).
- Recording of live sessions to view them later.
- Personalized monitoring and tutoring by a specialized team.
Faculty
Admission process
The entry requirements for the Postgraduate in Brand Strategy are as follows:
- University degree. If you do not have a university degree, you can gain access by demonstrating professional experience in the sector.
- Computer and good internet connection.
- Be an efficient, planned and autonomous learner.
Methods of payment and financing
From SHIFTA, we offer you the following forms of financing so that the economic aspect is not an impediment.
Single payment
If you pay for the postgraduate’s degree in cash, you will receive a 5% discount on the final price.
Own financing
We offer you the possibility of financing the master’s or postgraduate course in up to 10 monthly installments at no financial cost (0% TAE).
Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.
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