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Postgraduate in Brand Strategy
Key Data
- Start: March 10th 2025.
- End: July 27th 2025.
- ECTS Credits: 30.
- Certificate: Postgraduate degree issued by Elisava and University of Catalonia (UVic-UCC).
- Methodology: Online.
- Language: Spanish.
- Director: Xesco Serrano.
- Limited seats.
Presentation
Postgraduate in Brand Strategy: developing and managing brands
The evolution of marketing, driven by the emergence of new media, has significantly transformed the way brands engage with their audience.
Today, brands no longer limit themselves to classic promotion through advertising, but focus on connecting emotionally with the audience to create a bond of loyalty and trust with them.
In this new paradigm, the brand becomes a fundamental pillar in the business strategy that must be developed and managed in order to have a solid brand that transmits its values and personality, differentiates it from the competition and adapts to the market and emerging trends.
SHIFTA’s Postgraduate in Brand Strategy give you the tools and skills necessary to become a professional capable of managing and implementing effective brand strategies in a dynamic and changing environment.
Objectives
With the Postgraduate in Brand Strategy you will achieve:
- Understand the importance of branding today and the trends that are shaping its future.
- Define and develop a coherent and innovative branding strategy that reinforces and differentiates the brand.
- Research the market and changing consumer needs to identify opportunities.
- Acquire the skills of a brand manager to lead and manage brand management teams.
- Understand brand architecture models to structure the brand identity and position it in the market.
Contents
- Branding in marketing and communication.
- Branding strategies.
- Brand Management.
- Brand architecture.
- Research, audiences, trends and market.
- Final Postgraduate Project.
- *The program includes an annual license to the Adobe Suite package.
Creative Pills
In addition to the specific modules of the Master, you will also be able to access two training workshops on tools and methodologies related to the world of creation and design.
In the following link you access the list of all the creative pills you can take during the master’s degree. You can choose up to two at no cost.
Who it is aimed at
The Postgraduate in Brand Strategy is aimed at:
- Branding, communication and advertising professionals who want to broaden their knowledge of brand management and strategic direction.
- Managers who wish to understand the power of branding and its potential to reinforce it and expand their potential market.
- Creative professionals who wish to offer comprehensive branding services.
Career opportunities
Once you have completed the Postgraduate in Brand Strategy, you will be prepared to work as:
- Brand Manager.
- Brand Strategist.
- Branding consultant.
- Communications Officer.
- Branding specialist.
- Marketing professional specializing in brand creation and management.
Methodology
- Our methodology is 100% online, providing the flexibility to combine training with the rest of your professional and personal responsibilities.
- Methodological model supported by the rigor of Elisava and the University of Vic - Central de Catalunya.
- Methodology based on Learning by Doing with the realization of real projects.
- Flexible model that combines synchronous and asynchronous training.
- Weekly live videoconferences with teachers between 6:00 p.m. and 10:00 p.m. (CET).
- Recording of live sessions to view them later.
- Personalized monitoring and tutoring by a specialized team.
Faculty
Admission process
The entry requirements for the Postgraduate in Brand Strategy are as follows:
- University degree in a creative discipline. Other relevant degrees are also possible.
- If you do not have a university degree, it is possible to gain access on the basis of professional experience that can be accredited.
- Good reading comprehension in English (recommended).
- Computer and good internet connection.
- Be an efficient, planned and autonomous learner.
- As a benefit, by enrolling in the master's degree, you will become part of the Elisava Bold alumni community during the academic year in which you are studying the SHIFTA master's degree.
Methods of payment and financing
From SHIFTA, we offer you the following forms of financing so that the economic aspect is not an impediment.
Single payment
If you pay for the postgraduate’s degree in cash, you will receive a 5% discount on the final price.
Own financing
We offer you the possibility of financing the master’s or postgraduate course in up to 10 monthly installments at no financial cost (0% TAE).
External financing
If you want a larger number of installments, we have an agreement with Nemuru, the external financing platform, which allows you to extend the installments up to 18 months. (Option subject to the approval of the financial institution itself after studying the relevant documentation). You will be able to access them once your admission to the program has been notified.
Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.
Related formations
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