“SHIFTA was a period of creative consolidation. It helped me organise what I already knew, discover what I didn’t know, and, above all, gain the confidence to show what I do with assurance.”
Postgraduate in Design and Brand Identity
Key Data
- Start: March 9th 2026.
- End: July 26th 2026.
- ECTS Credits: 30.
- Certificate: Postgraduate degree issued by Elisava and University of Catalonia (UVic-UCC).
- Methodology: Online.
- Language: Spanish.
- Director: Xesco Serrano.
- Limited seats.
Presentation
Postgraduate in Design and Brand Identity: creating brands that connect with audiences
Design plays a fundamental role in the process of branding as it creates a brand’s identity and allows it to be recognized and differentiated in the marketplace.
The design process of a brand goes far beyond visual aesthetics, as it involves conceptualizing and developing all the elements that make up the brand, projecting its personality, essence and values in a coherent and attractive way. In addition, it also encompasses the establishment of guidelines and standards for the application of the brand, which guarantees coherence in all the materials and platforms in which the brand is present.
However, this brand design process is not static; brands must be flexible and agile in order to adjust their identity to the changing environment and emerging trends.
The ultimate goal of creating and designing a brand identity is to deliver a consistent brand experience that connects emotionally with the audience, thus strengthening the brand-customer relationship.
SHIFTA’s Postgraduate in Brand Design and Identity prepares you to create and design a solid, innovative and versatile visual and verbal brand identity from start to finish that, in addition to representing the values and personality of the brand, adapts to the constant changes of the current environment.
Objectives
With the Postgraduate in Brand Design and Identity you will achieve:
- Design innovative branding strategies that reinforce brand identity in a coherent way.
- Define the voice, tone and communication style of the brand and its applications to reflect its values.
- Design a complete, versatile and coherent visual identity with the brand's personality and values.
- Control and efficiently manage the coherence between brand discourse, verbal and visual identity.
- Mastering liquid branding to evolve brands by incorporating Artificial Intelligence.
- Develop brand experiences that offer an emotional connection with the audience.
Contents
- Conceptualisation and creative strategy.
- Verbal identity creation.
- Creation of visual identity.
- Brand Guidelines and Brand Book.
- Brand experience and branding liquid.
- Final Project.
Additional resources
In addition to the specific contents of the Postgraduate in Design and Brand Identity, you will enjoy a series of advantages designed to enhance your learning and connect with the creative community:
- 70% discount on the Adobe Creative Cloud© annual licence, so you can explore and create with the best tools in the sector.
- One year’s access to Elisava Alumni Bold, a community made up of students and alumni of the school.
- Two free creative pills, focused on tools and methodologies related to the world of creation and design.
Students' projects
BStartup
Marina del Pozo, Andrea Suárez and Cèlia Ortiz
Redesign of BStartup’s visual and verbal identity, updating of the different visual elements and their applications, and creation of the rebranding launch campaign.
Who it is aimed at
The Postgraduate in Design and Brand Identity is aimed at:
- Graduates in marketing, advertising, design or communication. Graphic designers who want to specialise in branding to offer more comprehensive services to their clients.
- Advertising creatives who want to increase their opportunities with branding and brand experience.
- Digital creatives who want to improve communication and advertising in new digital environments.
Career opportunities
Once you have completed the Postgraduate in Design and Brand Identity, you will be prepared to work as:
- Graphic designer specializing in visual identity.
- Art director specializing in branding.
- Brand Designer.
- Brand identity manager.
SHIFTER's Experience
Tali Barón
Mentor
Postgraduate in Design and Brand Identity
1/1
Methodology
- Our methodology is 100% online, providing the flexibility to combine training with the rest of your professional and personal responsibilities.
- Methodological model supported by the rigor of Elisava and the University of Vic - Central de Catalunya.
- Methodology based on Learning by Doing with the realization of real projects.
- Flexible model that combines synchronous and asynchronous training.
- Weekly live video conferences with teachers from 6:30 p.m (CET).
- Recording of live sessions to view them later.
- Personalized monitoring and tutoring by a specialized team.
Faculty
Admission process
The entry requirements for the Postgraduate in Design and Brand Identity are as follows:
- University degree. If you do not have a university degree, you can gain access by demonstrating professional experience in the sector.
- Computer and good internet connection.
- Be an efficient, planned and autonomous learner.
Methods of payment and financing
From SHIFTA, we offer you the following forms of financing so that the economic aspect is not an impediment.
Single payment
If you pay for the postgraduate’s degree in cash, you will receive a 5% discount on the final price.
Own financing
We offer you the possibility of financing the master’s or postgraduate course in up to 10 monthly installments at no financial cost (0% TAE).
Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.
