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Postgraduate in Design and Brand Identity
Key Data
- Start: October 21st 2024.
- End: March 23rd 2025.
- ECTS Credits: 30.
- Certificate: Postgraduate degree issued by Elisava and University of Catalonia (UVic-UCC).
- Methodology: Online.
- Language: Spanish.
- Director: Xesco Serrano.
- Limited seats.
Presentation
Postgraduate in Design and Brand Identity: creating brands that connect with audiences
Design plays a fundamental role in the process of branding as it creates a brand’s identity and allows it to be recognized and differentiated in the marketplace.
The design process of a brand goes far beyond visual aesthetics, as it involves conceptualizing and developing all the elements that make up the brand, projecting its personality, essence and values in a coherent and attractive way. In addition, it also encompasses the establishment of guidelines and standards for the application of the brand, which guarantees coherence in all the materials and platforms in which the brand is present.
However, this brand design process is not static; brands must be flexible and agile in order to adjust their identity to the changing environment and emerging trends.
The ultimate goal of creating and designing a brand identity is to deliver a consistent brand experience that connects emotionally with the audience, thus strengthening the brand-customer relationship.
SHIFTA’s Postgraduate in Brand Design and Identity prepares you to create and design a solid, innovative and versatile visual and verbal brand identity from start to finish that, in addition to representing the values and personality of the brand, adapts to the constant changes of the current environment.
Objectives
With the Postgraduate in Brand Design and Identity you will achieve:
- Design innovative branding strategies that reinforce brand identity in a coherent way.
- Define the voice, tone and communication style of the brand and its applications to reflect its values.
- Design a complete, versatile and coherent visual identity with the brand's personality and values.
- Control and efficiently manage the coherence between brand discourse, verbal and visual identity.
- Mastering liquid branding to evolve brands by incorporating Artificial Intelligence.
- Develop brand experiences that offer an emotional connection with the audience.
Contents
- Conceptualisation and creative strategy.
- Verbal identity creation.
- Creation of visual identity.
- Brand Guidelines and Brand Book.
- Brand experience and branding liquid.
- Final Postgraduate Project.
- *The program includes an annual license to the Adobe Suite package.
Creative Pills
In addition to the specific modules of the Postgraduate, you will also be able to access two training workshops on tools and methodologies related to the world of creation and design.
In the following link you access the list of all the creative pills you can take during the master’s degree. You can choose up to two at no cost.
Who it is aimed at
The Postgraduate in Design and Brand Identity is aimed at:
- Graphic designers who want to specialize in branding in order to offer more comprehensive services to their clients.
- Graphic designers who want to specialize in branding in order to offer more comprehensive services to their clients.
- Digital creatives who want to improve communication and advertising in new digital environments.
Career opportunities
Once you have completed the Postgraduate in Design and Brand Identity, you will be prepared to work as:
- Graphic designer specializing in visual identity.
- Art director specializing in branding.
- Brand Designer.
- Brand identity manager.
Methodology
- Our methodology is 100% online, providing the flexibility to combine training with the rest of your professional and personal responsibilities.
- Methodological model supported by the rigor of Elisava and the University of Vic - Central de Catalunya.
- Methodology based on Learning by Doing with the realization of real projects.
- Flexible model that combines synchronous and asynchronous training.
- Weekly live videoconferences with teachers between 6:00 p.m. and 10:00 p.m. (CET).
- Recording of live sessions to view them later.
- Personalized monitoring and tutoring by a specialized team.
Faculty
Admission process
The entry requirements for the Postgraduate in Design and Brand Identity are as follows:
- University degree in a creative discipline. Other relevant degrees are also possible.
- If you do not have a university degree, it is possible to gain access on the basis of professional experience that can be accredited.
- Good reading comprehension in English (recommended).
- Computer and good internet connection.
- Be an efficient, planned and autonomous learner.
- As a benefit, by enrolling in the master's degree, you will become part of the Elisava Bold alumni community during the academic year in which you are studying the SHIFTA master's degree.
Methods of payment and financing
From SHIFTA, we offer you the following forms of financing so that the economic aspect is not an impediment.
Single payment
If you pay for the postgraduate’s degree in cash, you will receive a 5% discount on the final price.
Own financing
We offer you the possibility of financing the master’s or postgraduate course in up to 10 monthly installments at no financial cost (0% TAE).
External financing
If you want a larger number of installments, we have an agreement with Nemuru, the external financing platform, which allows you to extend the installments up to 18 months. (Option subject to the approval of the financial institution itself after studying the relevant documentation). You will be able to access them once your admission to the program has been notified.
Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.