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Postgraduate in User-Centered Service Design
Key Data
- Start: October 20th 2025.
- End: March 30th 2026.
- ECTS Credits: 30.
- Certificate: Own degree issued by Elisava and UVic-UCC.
- Methodology: Online.
- Language: Spanish.
- Director: Bet Matoses and Víctor Solà.
- Limited seats.
Presentation
Postgraduate in User-Centered Service Design: building user-centred solutions
People’s expectations and needs are constantly changing, and the services that companies offer must adapt to them in order to remain relevant in the market and to deliver satisfying user experiences. Good service design not only solves problems, but also creates value for both the users who use them and the organisations that implement them.
In the Postgraduate in User-Centered Service Design, you will learn to thoroughly understand the needs of users and anticipate their expectations by designing solutions that improve the way they interact with services. Throughout the postgraduate course, you will explore all phases of service design: from research and opportunity identification to ideation, prototyping, validation and communication of proposed solutions.
The aim is for you to transform knowledge about users into innovative and effective services, generating a real impact on their experience and on the strategy of organisations.
Itineraries
The Postgraduate in Service Design is part of the itineraries within the discipline of Strategic Design that culminates with the Master in Strategic Design and Innovation.
We offer you 3 itineraries within the discipline of Strategic Design:
- Independently take either of the two postgraduate courses (the second is the Postgraduate in Business Innovation) that make up the Master in Strategic Design and Innovation.
- Start with one of the two postgraduate courses: Service Design or Business Innovation, and then continue with the second postgraduate course to complete the Master’s degree.
- Sign up for the Master’s Degree at a discount.
You choose the option that best suits your needs.
Objectives
The main objectives of the Postgraduate in User-Centered Service Design are:
- Understand the ability of design to transform and lead businesses.
- Identify and analyse users to determine value opportunities and improve their experience.
- Devise, prototype and validate new value propositions from a human-centred perspective.
- Know how to synthesise and communicate the design process correctly.
- Learn storytelling and visual presentation techniques.
Contents
The Postgraduate in Service Design is structured into the following modules:
- Fundamentals of strategic design.
- Research for innovation.
- Detection of opportunities and ideation.
- Prototyping solutions.
- Communication of proposed ideas.
- Final Postgraduate Project (TFP).
Additional resources
In addition to the specific contents of the Postgraduate in Service Design, you will enjoy a series of advantages designed to enhance your learning and connect with the creative community:
- A 50% discount on the Adobe Creative Cloud© annual licence, so you can explore and create with the best tools in the sector.
- One year’s access to Elisava Alumni Bold, a community made up of students and alumni of the school.
- Two free creative pills, focused on tools and methodologies related to the world of creation and design.
Students' projects
MoveBud
Manuela Sánchez, Sergio Saldaña and Susana Xavier
MoveBud
Manuela Sánchez, Sergio Saldaña and Susana Xavier
Innovative solution to promote the holistic wellbeing of the retired community, recognising their social value and providing opportunities to stay active and connected.
Who it is aimed at
This postgraduate program is aimed at professionals seeking to become experts in understanding and improving user interactions with digital products and services, combining creative thinking, exploration and analytical rigor. The ideal profile works in areas related to:
- UX Researcher.
- UX/UI experience design.
- Digital Product Project Management.
- Marketing and Communication.
- Service Design.
- Strategic Design.
- Operations Management.
- Customer Experience.
- Employee Experience.
Career opportunities
Studying the Postgraduate in User-Centered Service Design offers a variety of career opportunities in different fields. Some of the specific career opportunities for graduates of this postgraduate program are:
- Digital services and experiences designer.
- Market researcher.
- Customer Experience Manager.
- Brand strategist.
- Business Innovation Leader.
Methodology
- Our methodology is 100% online, providing the flexibility to combine training with the rest of your professional and personal responsibilities.
- Methodological model supported by the rigor of Elisava and the University of Vic - Central de Catalunya.
- Methodology based on Learning by Doing with the realization of real projects.
- Flexible model that combines synchronous and asynchronous training.
- Weekly live videoconferences with teachers between 6:00 p.m. and 10:00 p.m. (CET).
- Recording of live sessions to view them later.
- Personalized monitoring and tutoring by a specialized team.
Faculty
Admission process
The entry requirements for the Postgraduate program in Service Design are as follows:
- University degree in a creative or business discipline.
- If they do not have a university degree, it is possible to gain access on the basis of professional experience that can be accredited (in this case they will not be able to receive a Master's degree, but a university specialization degree).
- Good reading comprehension in English (recommended).
- Computer and good internet connection.
- Be an efficient, planned and autonomous learner.
Methods of payment and financing
From SHIFTA, we offer you the following forms of financing so that the economic aspect is not an impediment.
Single payment
If you pay for the postgraduate’s degree in cash, you will receive a 5% discount on the final price.
Own financing
We offer you the possibility of financing the master’s or postgraduate course in up to 10 monthly installments at no financial cost (0% TAE).
External financing
If you want a larger number of installments, we have an agreement with Nemuru, the external financing platform, which allows you to extend the installments up to 18 months. (Option subject to the approval of the financial institution itself after studying the relevant documentation). You will be able to access them once your admission to the program has been notified.
Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.