Studies/ Postgraduate in Service Design and Design Thinking

Postgraduate in Service Design and Design Thinking

Index

Key Data

  • Start: March 10th 2025.
  • End: July 27th 2025.
  • ECTS Credits: 30.
  • Certificate: Own degree issued by Elisava and UVic-UCC.
  • Methodology: Online.
  • Language: Spanish.
  • Director: Marta Domingo.
  • Limited seats.

Presentation

Postgraduate in Service Design and Design Thinking: building user-centred solutions

The Postgraduate in Service Design and Design Thinking establishes the foundations of strategic design, addressing everything from anticipating trends to the effective communication of solutions.

In the digital age, users have access to a wide range of options and services. This abundance has increased user expectations for personalised, intuitive, and satisfying experiences. Organizations realize that to stay competitive, they must focus on the needs and desires of users.

Acquire skills in research, empathy, problem definition, idea generation, prototyping, and communication to transform the way services are created and delivered in any sector.

You will learn how to design and conduct research plans, analyze data, and apply findings to design solutions that meet user needs and enhance their experience.

Ultimately, it’s about creating value through design. Are you in?

Itineraries

The Postgraduate in Service Design and Design Thinking is part of the itineraries within the discipline of Strategic Design that culminates with the Master in Strategic Design and Innovation.

We offer you 3 itineraries within the discipline of Strategic Design:

  • Independently take either of the two postgraduate courses (the second is the Postgraduate in Business Innovation and Design Leadership) that make up the Master in Strategic Design and Innovation.
  • Start with one of the two postgraduate courses: Service Design or Business Innovation and Design Leadership, and then continue with the second postgraduate course to complete the Master’s degree.
  • Sign up for the Master’s Degree at a discount.

You choose the option that best suits your needs.

Objectives

The main objectives of the postgraduate program in Service Design and Design Thinking are:

  • Understanding the process of anticipating trends and relevant future changes in dynamic environments.
  • Developing skills to thoroughly understand users and applying interview and concept mapping techniques.
  • Identifying significant patterns from research data to formulate problem statements and generate key questions.
  • Stimulating divergent thinking and collaboration to generate innovative solutions.
  • Acquiring skills to create and iterate user-centric prototypes.
  • Developing effective communication skills to present and argue ideas and solutions.

Contents

The Postgraduate in Service Design and Design Thinking is structured into the following modules:

  • Contextualize: Anticipation of trends and future changes to address challenges in dynamic contexts through the exploration and analysis of megatrends.
  • Empathize: Developing skills to thoroughly understand users, identify their needs, and apply interview and concept mapping techniques.
  • Define: Identification of significant patterns from research data to formulate problem statements and generate key questions.
  • Ideate: Stimulating divergent thinking to generate a wide range of ideas, fostering collaboration and selecting the best solutions.
  • Prototype: Practical experience in creating and iterating user-centric prototypes, with emphasis on continuous improvement and feedback.
  • Communicate: Developing skills for clear and effective communication of ideas, projects, and solutions, enhancing collaboration and constructive feedback.

Creative Pills

In addition to the specific Postgraduate modules, you will also have free access to two training workshops on tools and methodologies related to the world of creation and design.

In the following link you will find the list of all the creative pills available. Choose the ones that best suit your profile!

Who it is aimed at

This postgraduate program is aimed at professionals seeking to become experts in understanding and improving user interactions with digital products and services, combining creative thinking, exploration and analytical rigor. The ideal profile works in areas related to:

  • UX Researcher.
  • UX/UI experience design.
  • Digital Product Project Management.
  • Marketing and Communication.
  • Service Design.
  • Strategic Design.
  • Operations Management.
  • Customer Experience.
  • Employee Experience.

Career opportunities

Studying the Postgraduate Diploma in Service Design and Design Thinking offers a variety of career opportunities in different fields. Some of the specific career opportunities for graduates of this postgraduate program are:

  • Digital services and experiences designer.
  • Market researcher.
  • Customer Experience Manager.
  • Brand strategist.
  • Business Innovation Leader.

Methodology

  • Our methodology is 100% online, providing the flexibility to combine training with the rest of your professional and personal responsibilities.
  • Methodological model supported by the rigor of Elisava and the University of Vic - Central de Catalunya.
  • Methodology based on Learning by Doing with the realization of real projects.
  • Flexible model that combines synchronous and asynchronous training.
  • Weekly live videoconferences with teachers between 6:00 p.m. and 10:00 p.m. (CET).
  • Recording of live sessions to view them later.
  • Personalized monitoring and tutoring by a specialized team.

Admission process

The entry requirements for the Postgraduate program in Service Design are as follows:

  • University degree in a creative or business discipline.
  • If they do not have a university degree, it is possible to gain access on the basis of professional experience that can be accredited (in this case they will not be able to receive a Master's degree, but a university specialization degree).
  • Good reading comprehension in English (recommended).
  • Computer and good internet connection.
  • Be an efficient, planned and autonomous learner.

Methods of payment and financing

From SHIFTA, we offer you the following forms of financing so that the economic aspect is not an impediment.

Single payment
If you pay for the postgraduate’s degree in cash, you will receive a 5% discount on the final price.

Own financing
We offer you the possibility of financing the master’s or postgraduate course in up to 10 monthly installments at no financial cost (0% TAE).

External financing
If you want a larger number of installments, we have an agreement with Nemuru, the external financing platform, which allows you to extend the installments up to 18 months. (Option subject to the approval of the financial institution itself after studying the relevant documentation). You will be able to access them once your admission to the program has been notified.

Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.

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