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Postgraduate in Visual and Creative Content
Key Data
- Start: March 10th 2025.
- End: July 31st 2025.
- Credits ECTS: 30.
- Certificate: Postgraduate degree issued by Elisava and University of Catalonia (UVic-UCC).
- Methodology: Online.
- Language: Spanish.
- Director: Lucía Colombo.
- Limited seats.
Presentation
Postgraduate in Visual and Creative Content: developing audiovisual universes
It is estimated that the brain is capable of processing images in just 13 milliseconds, which makes visual content a fundamental tool for transmitting ideas and messages quickly and effectively. This is why, in a fast-paced and information-saturated world, images have become indispensable to capture and maintain the attention of the public.
In this sense, the combination of creativity, design and strategy is key when it comes to creating creative visual content that is impactful, coherent with the brand and capable of attracting the public’s attention quickly.
In the Postgraduate in Visual and Creative Content, you will develop the necessary skills to develop visual universes based on innovative and creative ideas, incorporating the use of tools such as Artificial Intelligence in the process. In addition, with this training, you will master the creative aesthetic language and the main audiovisual production techniques to generate quality content.
Objectives
The objectives of the Postgraduate program in Visual and Creative Content are:
- Understand the contextual factors that influence the act of creating and transmitting visual ideas.
- Understand the process of generating creative ideas and the tools necessary to carry it out.
- Learn how to generate content proposals, taking into account the audience, the insights and the messages to be transmitted.
- Understand the roles and techniques for audiovisual production.
Contents
Module 1: Visual communication.
- Context and current trends in art direction.
- Perception from neurobiology.
Module 2: Creative process and Artificial Intelligence.
- Creation of visual universes.
- Management of creative strategies.
- Application of Artificial Intelligence in the aesthetic proposal.
Module 3: Brands and Visual Content.
- Art direction in the advertising field.
- Synergies between art direction and brands.
- Analysis of successful cases.
Module 4: Audiovisual Creativity and Music.
- Sound as an aesthetic language.
- Analysis of the video clip genre.
- Audiovisual production techniques.
Module 5: Final Posgraduate Project (TFP).
Additional resources
In addition to the specific contents of the Postgraduate in Visual and Creative Content, you will enjoy a series of advantages designed to enhance your learning and connect with the creative community:
- Annual Adobe Creative Cloud© licence included, so you can explore and create without limits with the best tools in the sector.
- One year’s access to Elisava Alumni Bold, a community made up of students and alumni of the school.
- Two free creative pills, focused on tools and methodologies related to the world of creation and design.
Who it is aimed at
The postgraduate program in Visual and Creative Content is aimed at creative and multidisciplinary profiles who are looking to experiment and innovate in the artistic and audiovisual fields.
- Graduates in Fine Arts or Applied Arts.
- University graduates in Design, Advertising and Communication.
- Graduates in other related disciplines with experience in the creative, expressive and/or audiovisual fields.
- Expert profiles who do not have a degree, but who have had experience in the field (in this case they will not be able to receive the Postgraduate degree, but a Program certificate).
Career opportunities
Once you have finished studying the Postgraduate in Visual and Creative Contents you will be able to work in the following areas:
- Art direction.
- Creative direction.
- Audiovisual communication.
- Audiovisual communication.
- Content creation and production.
Methodology
- Our methodology is 100% online, providing the flexibility to combine training with the rest of your professional and personal responsibilities.
- Methodological model supported by the rigor of Elisava and the University of Vic - Central de Catalunya.
- Methodology based on Learning by Doing with the realization of real projects.
- Flexible model that combines synchronous and asynchronous training.
- Weekly live videoconferences with teachers between 6:00 p.m. and 10:00 p.m. (CET).
- Recording of live sessions to view them later.
- Personalized monitoring and tutoring by a specialized team.
Faculty
Admission process
The entry requirements for the online Postgraduate in Visual and Creative Contents are as follows:
- University degree in a creative discipline. Other relevant degrees are also possible.
- If you do not have a university degree, it is possible to gain access on the basis of professional experience that can be accredited.
- Good reading comprehension in English (recommended).
- Computer and good internet connection.
- Be an efficient, planned and autonomous learner.
Methods of payment and financing
From SHIFTA, we offer you the following forms of financing so that the economic aspect is not an impediment.
Single payment
If you pay for the master’s degree in cash, you will receive a 5% discount on the final price.
Own financing
We offer you the possibility of financing the master’s or postgraduate course in up to 10 monthly installments at no financial cost (0% TAE).
External financing
If you want a larger number of installments, we have an agreement with Nemuru, the external financing platform, which allows you to extend the installments up to 18 months. (Option subject to the approval of the financial institution itself after studying the relevant documentation). You will be able to access them once your admission to the program has been notified.
Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.