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Short Course in Marketing, Content and Social Media
Key Data
- Start: October 21st 2024.
- End: November 24th 2024.
- Certificate: SHIFTA by Elisava.
- Methodology: Online.
- Language: Spanish.
- Limited slots: 25.
- Price: €700.
Presentation
Short Course in Marketing, Content and Social Media: generating valuable digital content
The strategy and creation of content is essential for any company. It must be exceptional, attract the attention of the target audience and keep them always interested, but above all connected with the brand.
In the Course in Marketing, Content and Social Media you will learn how to create a differentiating strategy and generate high-value content in different formats. In addition, you will learn about some digital advertising tools so that your strategies are aligned with the real needs of the target audience.
Social media and digital platforms themselves are a constantly evolving industry. They are still a space in which brands can converse, have fun and have a measurable impact. Therefore, training in this field will allow you to develop the necessary tools to carry out strategies that will allow you to stand out in this highly competitive market.
Objectives
The objectives of the Course in Marketing, Content and Social Networks are:
- Know the basics to create and develop social media strategies and plans.
- Learn how to develop paid media campaigns and establish a differentiated content marketing strategy.
- Understand which formats work best and what the current trends are.
- Understand what works on the most important social platforms today.
Contents
The syllabus of the Marketing, Content and Social Media course is designed with a practical approach that seeks to encourage students' creativity in the design of innovative marketing strategies applicable to different digital environments.
- Basics of digital marketing and branding.
- Digital marketing campaigns on social networks.
- Social media strategy, co-branding and influencer marketing.
- Content marketing.
- Creative digital copywriting and use of ChatGPT.
Student projects
Pajarolimon
Mariana Dumit
Project that defines a marketing plan from start to finish for the “Pájaro Limón” brand. It sets out the manifesto and the main competitors, as well as the Social Media Plan Strategy (which includes the target, objectives and platforms, among other data), in addition to the influencer campaign.
Who it is aimed at
The Course in Marketing, Content and Social Media is aimed at professional and entry-level profiles looking to develop their strategic thinking in this discipline.
- Social media managers, content creators, copywriters and/or community managers.
- Advertisers and/or journalists who wish to learn about the main strategies and tactics for the digital world.
- People who love the digital world and want to understand how this world moves.
Methodology
- 100% online training with access to the Virtual Campus from wherever and whenever you want.
- Methodological model supported by the rigor of Elisava and the University of Vic - Central de Catalunya.
- Methodology based on Learning by Doing with the realization of real projects.
- Flexible model that allows you to combine training with other professional and personal responsibilities.
- Weekly live videoconferences with teachers between 6:00 p.m. and 10:00 p.m. (CET).
- Recording of live sessions to view them later.
- Personalized monitoring and tutoring by a specialized team.
Admission process
The requirements for access to the Course in Marketing, Content and Social Networks are:
- Basic knowledge of the digital context.
- Computer and good internet connection.
- Be an efficient and planned person.
Financing
We offer you two forms of financing so that the economic aspect is not an impediment.
Own financing
We offer you the possibility of paying for the course in 2 monthly installments without any interest.
Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.
Inscription
You can enroll in the Marketing, Content and Social Media Course by filling out the form on this page.
Once the payment is made, we will send you the registration certificate and you will be ready to start the course on the established date.