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Short Course in Phygital Retail Design
Key Data
- Start: February 10th 2025.
- End: March 16th 2025.
- Certificate: SHIFTA by Elisava.
- Methodology: Online.
- Language: Spanish.
- Limited slots: 25.
- Price: €850.
Presentation
Short Course in Phygital Retail Design: including digital elements in physical retail spaces
In the retail sector, the barriers between physical and digital spaces have disappeared, giving rise to the creation of physical spaces that incorporate digital elements to provide differential value to users and improve their shopping experience.
Nike, Zara, Sephora, Ikea, Adidas or Leroy Merlin are just some examples of brands that are already committed to offering phygital experiences in their commercial spaces through the implementation of new technologies such as big data, Artificial Intelligence, Virtual Reality or Augmented Reality. This ends up becoming a claim for users, who decide to physically go to these stores in search of unique experiences.
With the Phygital Retail Design program you will discover how to combine the physical experience of the brand and retail with the buying and selling processes of the digital space, to design commercial spaces that provide users with a differential and complementary experience to the one they can have virtually.
Objectives
The objectives of the Course in Phygital Retail Design are:
- Know how a physical retail space fit into the phygital strategy.
- Develop physical spaces that provide a differential and complementary experience to the digital experience.
- Understand hybrid buying and selling processes.
- Understand the new type of consumer that has appeared and design an omnichannel experience around them.
Contents
- What is a phygital shopping experience and what today's consumer demands.
- Analysis of the customer journey and design of a phygital shopping experience.
- Study of the translations of UX to physical design.
- Design of the phydigital strategy and transfer to the point of sale.
Who it is aimed at
The Course in Phygital Retail Design is aimed at:
- Architects and interior designers.
- Professionals interested in the design of retail spaces.
Methodology
- Online training with access to the Virtual Campus from wherever and whenever you want.
- Methodological model supported by the rigor of Elisava and the University of Vic - Central de Catalunya.
- Methodology based on Learning by Doing with the realization of real projects.
- Flexible model that allows you to combine training with other professional and personal responsibilities.
- Weekly live videoconferences with teachers between 6:00 p.m. and 10:00 p.m. (CET).
- Recording of live sessions to view them later.
- Personalized monitoring and tutoring by a specialized team.
Admission process
The requirements for access to the Phygital Retail Design Course are:
- Computer and good internet connection.
- Be an efficient and planned person.
- If you are an Elisava Bold Alumni, you have a 50% discount on the price of the course.
Financing
We offer you two forms of financing so that the economic aspect is not an impediment.
Own financing
We offer you the possibility of paying for the course in 2 monthly installments without any interest. If you choose this option, you must register on our Gocardless platform.
Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.
Inscription
You can enroll in the Course in Phygital Retail Design by filling out the form on this page.
Once the payment is made, we will send you the registration certificate and you will be ready to start the course on the established date.