Studies/ Short Course in Press and Media Relations

Short Course in Press and Media Relations

Index

Key Data

  • Start: October 13th 2025.
  • End: November 14th 2025.
  • Certificate: SHIFTA by Elisava.
  • Methodology: Online.
  • Language: Spanish.
  • Limited slots: 25.
  • Price: €850.
Download the brochure

Presentation

Short Course in Press and Media Relations: transforming press kit into clipping

Journalists working in the media are constantly receiving information and press releases from brands that lack a clear strategy, which results in their efforts and resources being wasted.

Therefore, it is essential for brands to have a solid communication strategy focused on the press and media, as this will allow them to capture their attention and get them to talk about them in a positive and enriching way.

The Short Course in Press and Media Relations is designed to provide you with the tools and strategies necessary to interact effectively with the media in corporate, cultural and social settings. With a practical and applied approach, the course covers everything from the strategic planning of media communication to the execution of specific actions, such as writing press releases, organizing press conferences and managing relations with journalists.

Throughout the Course in Press and Media Relations, you will learn how to take advantage of all the communication tools available to generate real interest in the media, ensuring effective media coverage and maintaining a good public image of the project.

Objectives

The objectives of the Short Course in Press and Media Relations are as follows:

  • Understand how the media works in order to ensure effective dissemination.
  • Develop different communication materials adapted to different media and situations.
  • Organize calls, events and interviews with the media, managing statements and communication risks in a professional manner.
  • Handle digital tools to distribute content and measure the impact of coverage.

Contents

  • Introduction to media relations.
  • Media dissemination: how to do it?
  • Writing: attention-grabbing strategy.
  • Organization of press conferences and specific materials.
  • Crisis management: how to deal with a crisis?

Who it is aimed at

The Short Course in Press and Media Relations is aimed at a wide range of profiles with an interest in the media.

  • Journalists or copywriters who want to work in communication agencies.
  • Copywriters.
  • Public relations.
  • Content strategists.
  • Professionals from other disciplines with an interest in working with the press and media.

Methodology

  • 100% online training with access to the Virtual Campus from wherever and whenever you want.
  • Methodological model supported by the rigor of Elisava and the University of Vic - Central de Catalunya.
  • Methodology based on Learning by Doing with the realization of real projects.
  • Flexible model that allows you to combine training with other professional and personal responsibilities.
  • Weekly live videoconferences with teachers between 6:00 p.m. and 10:00 p.m. (CET).
  • Recording of live sessions to view them later.
  • Personalized monitoring and tutoring by a specialized team.

Admission process

The requirements for access to the Short Course in Press and Media Relations are:

  • Computer and good internet connection.
  • Be an efficient and planned person.
  • If you are an Elisava Bold Alumni, you have a 50% discount on the price of the course.

Financing

We offer you two forms of financing so that the economic aspect is not an impediment.

Own financing
We offer you the possibility of paying for the course in 2 monthly installments without any interest. If you choose this option, you must register on our Gocardless platform.

Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.

Inscription

You can enroll in the Short Course in Press and Media Relations by filling out the form on this page.

Once the payment is made, we will send you the registration certificate and you will be ready to start the course on the established date.

Enroll now

Enroll now

Short Course in Press Relations

Enroll now through our secure payment platform. Once the payment is made, you will be ready to start the course on the established date.

Subtotal 850,00 €

Total due 850,00 €