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Short Course in Trends & Creative Strategy
Key Data
- Start: February 10th 2025.
- End: March 16th 2025.
- Certificate: SHIFTA by Elisava.
- Methodology: Online.
- Language: English.
- Limited slots: 25.
- Price: €850.
Presentation
Short Course in Trends & Creative Strategy: combining trends with creative elements
Discover the dynamic world of trends and develop your creative potential with the Online Course in Trends and Creative Strategy by SHIFTA. Explore the latest industry trends, develop a keen eye for innovation, and learn how to combine diverse creative elements for impactful outcomes. Join us on this short course and unlock your creativity in a flexible and interactive online learning environment.
The trend analysis and research are essential for one reason: to see what is relevant to a brand’s audience, like the aesthetics and philosophy of the brand, and for the creation of ideas/visions, concepts, content, designs and strategies that are relevant to the brand.
In the Short Course in Trends & Creative Strategy, we will put the focus on product design, content creation, lifestyle and consumer information. Moreover, we will allow you to work more cohesively and bring more innovative and engaging insights and ideas to the creative process.
You will know what a trend is (micro/macro trends) and we will analyze the research tools to look for trends. In addition, we will teach you to create a connection with the culture/audience and the DNA of the brand.
Objectives
The objectives of the Trends & Creative Strategy Course are:
- Learn how to do a deep research into culture/audience.
- Know what is relevant for our audience: Brand’s aesthetic and philosophy.
- Pull trends to generate meaningful insights/ideas that will help a brand how to continue to be relevant.
- Find a way to be always relevant and informed, so changes can be apply quickly.
Contents
- Trend Research: Observe.
- Trend Analysis: Synthetize.
- Trend Report: Focus.
- Creative Strategy: Insights/ideas.
- Creative vision on Trends.
Who it is aimed at
- Creative directors.
- Content Strategist.
- Designers.
- Marketing/communication specialist.
- Brand strategist.
Methodology
- Online training with access to the Virtual Campus from wherever and whenever you want.
- Methodological model supported by the rigor of Elisava and the University of Vic - Central de Catalunya.
- Methodology based on Learning by Doing with the realization of real projects.
- Flexible model that allows you to combine training with other professional and personal responsibilities.
- Weekly live videoconferences with teachers between 6:00 p.m. and 10:00 p.m. (CET).
- Recording of live sessions to view them later.
- Personalized monitoring and tutoring by a specialized team.
Admission process
The requirements for access to the Trends & Creative Strategy Course are:
- Computer and good internet connection.
- Be an efficient and planned person.
- If you are an Elisava Bold Alumni, you have a 50% discount on the price of the course.
Financing
We offer you two forms of financing so that the economic aspect is not an impediment.
Own financing
We offer you the possibility of paying for the course in 2 monthly installments without any interest. If you choose this option, you must register on our Gocardless platform.
Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.
Inscription
You can enroll in the Course in Trends and Creative Strategy by filling out the form on this page.
Once the payment is made, we will send you the registration certificate and you will be ready to start the course on the established date.