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Short Course in Visual Merchandising
Key Data
- Start: May 12th 2025.
- End: June 15th 2025.
- Certificate: SHIFTA by Elisava.
- Methodology: Online.
- Language: Spanish.
- Limited slots: 25.
- Price: €850.
Presentation
Short Course in Visual Merchandising: designing retail spaces
Nowadays, the way products are presented at the point of sale and the experience offered to the customer play a crucial role in their buying decision. This is where Visual Merchandising comes into play, a discipline that fuses creativity and functionality to generate memorable shopping experiences that captivate the consumer and encourage sales.
In the Course in Visual Merchandising you will learn the essential principles and techniques to present products in an attractive and strategic way in the retail space, with the aim of maximizing sales and improving the shopping experience.
In addition, with the Course in Visual Merchandising you will also acquire basic notions of window dressing and shop mapping, which will allow you to create a comprehensive Visual Merchandising strategy.
At the end of the course, you will have the methodologies and knowledge necessary to create in-store visual experiences that not only attract consumers, but also encourage impulse buying and long-term customer loyalty.
Objectives
The objectives of the course in Visual Merchandising are the following:
- To learn how to effectively apply visual techniques and strategies in a commercial environment.
- To design a 360º visual merchandising strategy.
- To know how to create experiences that attract the attention of consumers, encourage impulse buying and loyalty.
Contents
- Visual Merchandising: what it is and basic principles.
- Design of spaces and consumer psychology.
- Product Display and its different strategies.
- Window dressing.
- Trends in visual merchandising.
Who it is aimed at
The Short Course in Visual Merchandising is aimed at a wide range of profiles with a general interest in retail trade.
- Professionals in the fashion, graphic design and/or marketing sectors.
- Entrepreneurs and retail business owners.
- Interior designers and window dressers.
- Professionals from other disciplines with an interest in customer experience design and the fashion and retail industry.
Methodology
- 100% online training with access to the Virtual Campus from wherever and whenever you want.
- Methodological model supported by the rigor of Elisava and the University of Vic - Central de Catalunya.
- Methodology based on Learning by Doing with the realization of real projects.
- Flexible model that allows you to combine training with other professional and personal responsibilities.
- Weekly live videoconferences with teachers between 6:00 p.m. and 10:00 p.m. (CET).
- Recording of live sessions to view them later.
- Personalized monitoring and tutoring by a specialized team.
Admission process
The requirements for access to the Short Course in Visual Merchandising are:
- Computer and good internet connection.
- Be an efficient and planned person.
- If you are an Elisava Bold Alumni, you have a 50% discount on the price of the course.
Financing
We offer you two forms of financing so that the economic aspect is not an impediment.
Own financing
We offer you the possibility of paying for the course in 2 monthly installments without any interest. If you choose this option, you must register on our Gocardless platform.
Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.
Inscription
You can enroll in the Short Course in Visual Merchandising by filling out the form on this page.
Once the payment is made, we will send you the registration certificate and you will be ready to start the course on the established date.