Master in Packaging Design and Development: devising effective and impactful packaging
Packaging is part of the product and, consequently, has become a key factor in the purchasing decision. Therefore, it must not only be carefully designed but also functional and capable of communicating the brand’s values.
In the Master’s Degree in Packaging Design and Development, we will provide you with tools to achieve different objectives: containment, dosage, protection, and product communication. Additionally, we will give you the keys to becoming a packaging designer capable of creating a harmonious product that captures the public’s attention.
Through the studies focused on the development and design of packaging, you will obtain the necessary skills to create packaging from start to finish, and we will reveal to you how packaging is the culmination of different disciplines that you must know: brand strategy, structural design, and graphic creativity. All of these disciplines merge to achieve a real and tangible product.