Master in Packaging Design and Development

Key Data

  • Start: June 3rd 2024.
  • End: March 23rd 2025.
  • Certificate: Master's degree issued by Elisava and University of Catalonia (UVic-UCC).
  • ECTS Credits: 60.
  • Methodology: Online.
  • Language: Spanish.
  • Direction: Laura Peregrín.
  • Available places: 30.

Presentation

Master in Packaging Design and Development: devising effective and impactful packaging

Packaging is part of the product and, consequently, has become a key factor in the purchasing decision. Therefore, it must not only be carefully designed but also functional and capable of communicating the brand’s values.

In the Master’s Degree in Packaging Design and Development, we will provide you with tools to achieve different objectives: containment, dosage, protection, and product communication. Additionally, we will give you the keys to becoming a packaging designer capable of creating a harmonious product that captures the public’s attention.

Through the studies focused on the development and design of packaging, you will obtain the necessary skills to create packaging from start to finish, and we will reveal to you how packaging is the culmination of different disciplines that you must know: brand strategy, structural design, and graphic creativity. All of these disciplines merge to achieve a real and tangible product.

Objectives

The Master in Packaging Design and Development seeks to achieve the following objectives:

  • Conceptualize, plan, and develop packaging projects based on a global and strategic vision.
  • Understand visual language as a tool for packaging communication.
  • Develop coherent visual, verbal, and sensory identity applications that provide new consumer experiences.
  • Understand materials, production, and packaging options to provide feasible solutions that create value.
  • Master the techniques and tools, both digital and material, to formalize designs and take them to print.

Contents

The Online Master in Packaging Design is structured into the following study modules:

  • Introduction to Packaging.
  • Packaging Project Management.
  • Branding and Strategy.
  • Structural Packaging Design.
  • Materials and Production Systems.
  • Art Direction in Packaging.
  • Graphic Design Applied to Packaging.
  • Printing and Final Artwork.
  • Sustainability and Eco-design.
  • Master's Final Project.
  • *The program includes an annual license to the Adobe Suite package.

Creative Pills

In addition to the specific modules of the Master, you will also be able to access two training workshops on tools and methodologies related to the world of creation and design.

In the following link you access the list of all the creative pills you can take during the master’s degree. You can choose up to two at no cost.

Student projects

Pets love BARF
Celia Escuín
Pets love BARF
Celia Escuín

Creation, conceptualization, and design of packaging for a brand of dog and cat food products based on the BARF (“Biologically Appropriate Raw Food”) diet. This packaging aims to connect with the consumer in an emotional, fun, eye-catching, and original way.

ORIGIN
Gonzalo López
ORIGIN
Gonzalo López

Brand of packaged nuts in 100% recyclable injected PP and wrapped with cardboard that distinguishes ORIGIN products from direct competitors.

Packaging Bio Tanicals
Packaging Bio Tanicals
Packaging Bio Tanicals
Bio Tanicals
Ainara Marrero
Bio Tanicals
Ainara Marrero

Packaging design for “Bio Tanicals” cosmetic products. Bright colors are used to differentiate the different products according to their function. However, the logo remains red and maintains the necessary prominence to stand out and attract attention.

Packaging Danone
Packaging Danone Dúo
Danone Dúo
Danone Dúo
Adriana Angélica Rodríguez
Danone Dúo
Adriana Angélica Rodríguez

Packaging design for Danone Dúo, a product that uniquely combines jam, yogurt and pieces of fresh fruit in an innovative project. With a transparent presentation and vibrant colors, this yogurt not only stands out for its combination of flavors, but also for its adaptation to a dynamic lifestyle. An example of creativity and consumer understanding in the field of food innovation.

Who it is aimed at

SHIFTA's studies in packaging development and design are aimed at professionals seeking to deepen their knowledge in branding, brand strategy, and graphic design applied to product presentation.

  • Graduates in the field of design.
  • Graduates in Fine or Applied Arts.
  • Professionals from other creative and/or industrial fields who want to delve deeper into packaging design.

Career opportunities

Considering its importance, packaging design is a specialty that is highly valued by most companies to attract buyers and differentiate themselves from the competition. Once you have completed your studies in packaging design, you will be prepared to work as a packaging designer and developer in:

  • Graphic design agencies and studios.
  • Product design studios.
  • Branding and packaging agencies.
  • Companies with an in-house packaging design department.
  • Freelancers working for different brands, companies, and institutions.

SHIFTER's Experience

“The Master in Packaging Design and Development has made me aware of how important packaging design is and of the things that need to change in the future.”

Celia Escuín

Alumni

Master in Packaging Design and Development

“The acquired knowledge has been extensive, but above all, I highlight the experience of the teaching team, which is outstanding. Without a doubt, 100% recommendable.”

Gonzalo López

Mentor

Master in Packaging Design and Development

Methodology

  • Our methodology is 100% online, providing the flexibility to combine training with the rest of your professional and personal responsibilities.
  • Methodological model supported by the rigor of Elisava and the University of Vic - Central de Catalunya.
  • Methodology based on Learning by Doing with the realization of real projects.
  • Flexible model that combines synchronous and asynchronous training.
  • Weekly live videoconferences with teachers between 6:00 p.m. and 10:00 p.m. (CET).
  • Recording of live sessions to view them later.
  • Personalized monitoring and tutoring by a specialized team.
  • You will have access to the Adobe Creative Cloud Suite.

Admission process

The entry requirements for the online Master in Packaging Design and Development are as follows:

  • University degree in a creative discipline. Other relevant degrees are also possible.
  • If you do not have a university degree, it is possible to gain access based on accredited professional experience.
  • Good reading comprehension in English (recommended).
  • Computer and a good internet connection.
  • Be an efficient, organized, and self-directed learner.
  • As a benefit, by enrolling in the master's degree, you will become part of the Elisava Bold alumni community during the academic year in which you are studying the SHIFTA master's degree.

Methods of payment and financing

From SHIFTA, we offer you the following forms of financing so that the economic aspect is not an impediment.

Single payment
If you pay for the master’s degree in cash, you will receive a 5% discount on the final price.

Own financing
We offer you the possibility of financing the master’s or postgraduate course in up to 10 monthly installments at no financial cost (0% TAE).

External financing
If you want a larger number of installments, we have an agreement with Nemuru, the external financing platform, which allows you to extend the installments up to 18 months. (Option subject to the approval of the financial institution itself after studying the relevant documentation). You will be able to access them once your admission to the program has been notified.

Public subsidies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.

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