Design Research

STARTSOctober 16th 2023
ENDNovember 19th 2023
PRICE 800 euros

If design focuses on solving problems, research is the first step to understanding them in depth and from a human perspective.The Design Research Course by SHIFTA provides the students theoretical concepts, references, methodologies, techniques, and practical experience to master design research techniques and uncover valuable insights.  

The ultimate goal of Design Research is to inspire products and services that are well-suited to their intended purpose and context, and meet the needs and preferences of the people who will use them. 

It requires a deep understanding of the users, their needs, and the context in which the designs will be used, which can be achieved through various research methods such as user interviews, surveys, usability testing, and field studies. 

By applying these techniques to gather data and insights that uncover people's values, motivations, and desires, designers can develop solutions that are more likely to have a positive impact on people's lives. 

This is also crucial to ensure that any business idea is grounded on actual market demand, thus reducing uncertainty and increasing its chances of success.

  • Discover, frame and state the problems and challenges to address.
  • Define a research plan that makes the most of the time and resources available.
  • Plan, script and conduct in-depth interviews with users and stakeholders.
  • Document, analyze, and process the data and observations obtained in the research in order to generate valuable insights.
  • Communicate and present the outcomes of the research in a way that inspires action and results in a successful product or service.

Those willing to complement and enrich their professional profile in the fields of design or business:

  • UX/UI
  • Service design
  • Strategic design
  • Industrial design
  • Strategic consulting
  • Communication
  • Branding
  • Advertising

This concise program offers a comprehensive exploration of Design Research practices, allowing you to unlock valuable insights and use them in your creative projects. Dive into the principles and methodologies of Design Research and discover how it leads to impactful outcomes.

  1. Introduction to Design Research
  2. Design Research practice
  3. Design Research outcomes

  • Flexibility to combine training with the rest of your professional and personal responsibilities. 
  • Tutored training. The trainer will accompany you to ensure the achievement of the objectives of the program. 
  • Resources available on campus. 
  • Practical activities. 
  • Synchronous videoconferences with teachers. 
  • Videoconferences are held between 18h -22h CET compatible with all time zones. 
  • Workload: 15h per week.

Virginia Venegas
Virginia Venegas Product Maker LinkedIn

To enroll now to the Design Research Course by SHIFTA you just have to click on the "Enroll now" button that will redirect you to our secure payment platform. Once the payment is made we will send you a registration certificate. And you will be ready to start the course on the established date.