Design Research

STARTSoctober 16th 2023
DURATION 5 weeks
PRICE 700 euros

Design Research plays a crucial role in the development of successful products and services. It is the process of gaining a deep understanding of the users and their needs, and the context in which the designs will be used. 

This understanding is critical for designers to develop solutions that are well-suited to their intended purpose and context and meet the needs and preferences of the people who will use them.

To achieve this understanding, designers use various research methods such as user interviews, surveys, usability testing, and field studies. These methods help them gather data and insights that uncover people's values, motivations, and desires. With this information, designers can create solutions that are more likely to have a positive impact on people's lives.

Design Research is also crucial in ensuring that any business idea is grounded on actual market demand. By gathering data and insights on users' needs and preferences, designers can reduce uncertainty and increase the chances of a business idea's success.

The Short Course in Design Research provides theoretical concepts, references, methodologies, techniques, and practical experience to help participants gain a deep understanding of Design Research. 

This course teaches participants how to apply various research methods effectively to gather data and insights and develop solutions that are well-suited to their intended purpose and context. 

  • Discover, frame and state the problems and challenges to address.
  • Define a research plan that makes the most of the time and resources available.
  • Plan, script and conduct in-depth interviews with users and stakeholders.
  • Document, analyze, and process the data and observations obtained in the research in order to generate valuable insights.
  • Communicate and present the outcomes of the research in a way that inspires action and results in a successful product or service.

Those willing to complement and enrich their professional profile in the fields of design or business:

  • UX/UI
  • Service design
  • Strategic design
  • Industrial design
  • Strategic consulting
  • Communication
  • Branding
  • Advertising

  1. Introduction to Design Research
  2. Design Research practice
  3. Design Research outcomes

  • Flexibility to combine training with the rest of your professional and personal responsibilities. 
  • Tutored training. The trainer will accompany you to ensure the achievement of the objectives of the program. 
  • Resources available on campus. 
  • Practical activities. 
  • Synchronous videoconferences with teachers. 
  • Videoconferences are held between 18h -22h CET compatible with all time zones. 
  • Workload: 15h per week.

Virginia Venegas
Virginia Venegas Product Maker LinkedIn

To enroll you just have to click on the "Enroll Now" button that will redirect you to our secure payment platform. Once the payment is made we will send you a registration certificate. And you will be ready to start the course on the established date.