Trends & Creative Mix

STARTSmay 15th 2023
DURATION5 weeks
METHODOLOGY Online
LIMITED SLOTS 25
PRICE 700 euros
CERTIFICATE SHIFTA by Elisava
MORE INFORMATION

The trend analysis and research are essential for one reason: to see what is relevant to a brand’s audience, like the aesthetics and philosophy of the brand, and for the creation of ideas/visions, concepts, content, designs and strategies that are relevant to the brand. 

In the Short Course in Trends & Creative Mix, we will put the focus on product design, content creation, lifestyle and consumer information. Moreover, we will allow you to work more cohesively and bring more innovative and engaging insights and ideas to the creative process.

You will know what a trend is (micro/macro trends) and we will analyze the research tools to look for trends. In addition, we will teach you to create a connection with the culture/audience and the DNA of the brand.

  • Learn how to do a deep research into culture/audience 

  • Know what is relevant for our audience: Brand’s aesthetic and philosophy

  • Pull trends to generate meaningful insights/ideas that will help a brand how to continue to be relevant

  • Find a way to be always relevant and informed, so changes can be apply quickly

  • Trend Research: Observe
    • What is a trend? Micro/Macro trends
    • Where to look for trends
    • Research tools
  • Trend Analysis: Synthetize 
    • Why we analyze trends?
    • What is relevant for our audience: Brand’s aesthetic and philosophy
    • Focus: Product design, content creation, lifestyle, consumer insights, etc.
  • Trend briefs: Focus
    • Connecting with culture/audience and brand’s DNA
    • Structure of a trend report: Different needs, different insights
    • Communicate information: Responsible for bringing ideas to life
  • Creative process: Insights/ideas
    • How trend analysis & reports will help the creative process
    • Data vs Intuition
    • Find a way to be always relevant and informed, so changes can be applied quickly
    • From creative briefs to final products/content/service etc.
  • Evaluate
    • Final Submission
    • References and tools used

  • Flexibility to combine training with the rest of your professional and personal responsibilities. 
  • Tutored training. The trainer will accompany you to ensure the achievement of the objectives of the program. 
  • Resources available on campus. 
  • Practical activities. 
  • Synchronous videoconferences with teachers. 
  • Videoconferences are held between 18h -22h CET compatible with all time zones. 
  • Workload: 15h per week.

Laura Pedrol
Laura Pedrol Creative Strategist LinkedIn

To enroll you just have to click on the "Enroll Now" button that will redirect you to our secure payment platform. Once the payment is made we will send you a registration certificate. And you will be ready to start the course on the established date.