“I think the best way to expand creativity is to collaborate with people who are different from you, and thanks to SHIFTA’s multiculturalism, I was able to have this.”
Master in Art Direction and Audiovisual Creativity
Key Data
- Start: October 20th 2025.
- End: July 26th 2026.
- Credits ECTS: 60.
- Certificate: Master's degree issued by Elisava and University of Catalonia (UVic-UCC).
- Methodology: Online.
- Language: Spanish.
- Director: Lucía Colombo.
- Limited seats.
Presentation
Master in Art Direction and Audiovisual Creativity: developing audiovisual projects
In the current context, where screens are part of our environment, the audiovisual medium has become the form of communication par excellence. In this sense, the market has shown the need for specialists capable of constructing discourses through the three expressive pillars of audiovisual language: image, sound and movement.
The Online Master in Art Direction and Audiovisual Creativity provides you with the necessary tools and resources to train you and turn you into a professional capable of developing complete audiovisual projects: from their narrative ideation to their aesthetic definition.
In the master’s degree you will learn about the entire creative process from different roles: scriptwriter, director of photography or art director. Thanks to this, you will acquire a comprehensive and transversal vision to be able to create audiovisual projects that communicate and endure in the collective memory.
With the Online Master in Art Direction and Audiovisual Creativity you will learn not only the most advanced techniques in the development of audiovisual projects, but also the nuances related to emotion and audiovisual creativity.
Objectives
The objectives pursued by the Master in Art Direction and Audiovisual Creativity are:
- Master the skills to manage projects in the audiovisual field.
- Encourage immersion in audiovisual culture, fostering multidisciplinarity and the interrelation of media and creative and expressive languages.
- Analyze and monitor the effectiveness and appropriateness of the formalization of persuasive messages.
- Know the expressive construction of an audiovisual product from the points of view of image, sound and movement.
- Create and manage narrative, aesthetic and expressive universes in the construction of audiovisual messages.
Contents
Module 1: Aesthetics and expression.
- The art direction work process.
- Understanding the world in an aesthetic key.
Module 2: Research and design.
- Analysis of expressivity.
- Creative research.
- Key tools of art direction.
Module 3: Visual narrative and cinema.
- Study of film genres.
- Communicating through visual language.
- Technical and artistic processes.
- Expression through the camera and lighting.
Module 4: Photographic editorial and fashion.
- Communicative and aesthetic value of fashion.
- Lifestyles from the 20th century to the present day.
- Art direction in fashion.
Module 5: Visual communication.
- Context and current trends in art direction.
- Perception from neurobiology.
Module 6: Creative process and Artificial Intelligence.
- Creation of visual universes.
- Management of creative strategies.
- Application of Artificial Intelligence in the aesthetic proposal.
Module 7: Brands and Visual Content.
- Art direction in the advertising field.
- Synergies between art direction and brands.
- Analysis of successful cases.
Module 8: Audiovisual Creativity and Music.
- Sound as an aesthetic language.
- Analysis of the video clip genre.
- Audiovisual production techniques.
Module 9: Final Project.
Additional resources
In addition to the specific contents of the Master in Art Direction, you will enjoy a series of advantages designed to enhance your learning and connect with the creative community:
- 70% discount on the Adobe Creative Cloud© annual licence, so you can explore and create with the best tools in the sector.
- Subscription to Midjourney, an Artificial Intelligence image creation platform.
- One year’s access to Elisava Alumni Bold, a community made up of students and alumni of the school.
- Two free creative pills, focused on tools and methodologies related to the world of creation and design.
Students’ projects
Tribute to Hollywood
Alejandra Aguilella, Alejandra Romo, Anna Knoppová and Kenji Sandoval
Tribute to Hollywood
Alejandra Aguilella, Alejandra Romo, Anna Knoppová and Kenji Sandoval
Teaser that makes a critical reflection on authenticity versus the fabrication of identities in contemporary culture, focusing particularly on the contrast between everyday life and the glamorous, but often illusory, reality of Hollywood.
Presence Practice
Alan De Sousa, Bárbara Ramírez, Jimena Valdés, Lele Wang and Josefina Pisano (LAUS Inbook Award 2025)
Presence Practice
Alan De Sousa, Bárbara Ramírez, Jimena Valdés, Lele Wang and Josefina Pisano (LAUS Inbook Award 2025)
Teaser for DJ Gigola’s song Presence Practice, which uses experimental production to promote reconnection with the present in an environment of digital saturation.
Alienation
Alexandra Santamaria, Diana Martín and Uxue Aguirre
Alienation
Alexandra Santamaria, Diana Martín and Uxue Aguirre
Teaser of the music video for the song Alienation, performed by American artist Holly Herndon. The piece is a feminist reinterpretation of the story of Ophelia in Hamlet, in a surreal setting that flourishes with concepts such as alienation and inner struggle.
Moder Jord
Alejandra Carreño, Maria Calvet y Pedro Pinto
Moder Jord
Alejandra Carreño, Maria Calvet y Pedro Pinto
Teaser that shows how the protagonist establishes a deep connection with the natural environment and that allows her to start a path towards emotional healing and the search for happiness, finding in nature a source of hope and renewal.
Who it is aimed at
The online Master in Art Direction and Audiovisual Creativity is aimed at creative and multidisciplinary profiles that seek to innovate and experiment in the artistic and audiovisual fields.
- Graduates in Fine Arts, Applied Arts.
- University graduates in Design, Advertising and Communication.
- Graduates in other related disciplines with experience in the creative and/or audiovisual field.
Career opportunities
Once you have completed the Online Master in Art Direction and Audiovisual Creativity you will be prepared to work as a creative director or art director in:
- Audiovisual production companies.
- Advertising agencies.
- Media.
- Graphic design studios.
SHIFTER's Experience
Magdalena Hernández
Mentor
Master in Art Direction and Audiovisual Creativity
1/5
“I am a fan of the content and the form, I love the coordinated approach and the pace is intense, as it should be, and, although it is online, you feel very close to the teachers and some classmates.”
Laura Alcalà
Mentor
Master in Art Direction and Audiovisual Creativity
2/5
“Now, I have a much more holistic perspective and it has given me the tools to present my ideas in a way that combines form and content in a fluid and coherent way.”
Diana Martín
Alumni
Master in Art Direction and Audiovisual Creativity
3/5
“The content of the master’s degree allowed me to discover the dynamics and processes of various sectors such as advertising, fashion, music and cinema.”
Alexandra Santamaria
Alumni
Master in Art Direction and Audiovisual Creativity
4/5
“I learned a lot and from the first day, I was able to apply what I learned to the projects I was working on at the time.”
Melissa Siles
Alumni
Master in Art Direction and Audiovisual Creativity
5/5
Methodology
- Our methodology is 100% online, providing the flexibility to combine training with the rest of your professional and personal responsibilities.
- Methodological model supported by the rigor of Elisava and the University of Vic - Central de Catalunya.
- Methodology based on Learning by Doing with the realization of real projects.
- Flexible model that combines synchronous and asynchronous training.
- Weekly live video conferences with teachers from 6:30 p.m (CET).
- Recording of live sessions to view them later.
- Personalized monitoring and tutoring by a specialized team.
Faculty
Admission process
The entry requirements for the online Master's Degree in Art Direction and Audiovisual Creativity are as follows:
- University degree. If you do not have a university degree, you can gain access by demonstrating professional experience in the sector.
- Computer and good internet connection.
- Be an efficient, planned and autonomous learner.
Methods of payment and financing
From SHIFTA, we offer you the following forms of financing so that the economic aspect is not an impediment.
Single payment
If you pay for the master’s degree in cash, you will receive a 5% discount on the final price.
Own financing
We offer you the possibility of financing the master’s or postgraduate course in up to 10 monthly installments at no financial cost (0% TAE).
Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.
Related formations
Postgraduate
Postgraduate in Narrative and Visual Aesthetics
Start: October 20th 2025.
Start: October 20th 2025.
Postgraduate
Postgraduate in Visual and Creative Content
Start: October 20th 2025.
Start: October 20th 2025.
