In the current context, where screens are part of our environment, the audiovisual medium has become the form of communication par excellence. In this sense, the market has shown the need for specialists capable of constructing discourses through the three expressive pillars of audiovisual language: image, sound and movement.
The Online Master in Art Direction and Audiovisual Creativity provides you with the necessary tools and resources to train you and turn you into a professional capable of developing complete audiovisual projects: from their narrative ideation to their aesthetic definition.
In the master’s degree you will learn about the entire creative process from different roles: scriptwriter, director of photography or art director. Thanks to this, you will acquire a comprehensive and transversal vision to be able to create audiovisual projects that communicate and endure in the collective memory.
With the Online Master in Art Direction and Audiovisual Creativity you will learn not only the most advanced techniques in the development of audiovisual projects, but also the nuances related to emotion and audiovisual creativity.
The objectives pursued by the Master in Art Direction and Audiovisual Creativity are:
Module 1: Context.
→ The role of the Art Director.
→ Neurobiology and perception.
→ Neurobiology and creativity.
Module 2: Aesthetics and expression.
→ Interdisciplinary introduction to the concept and history of the “Cool”
→ Visual narratives.
→ Expressive codes.
Module 3: Creative Research.
→ Creative Research.
→ Narrativity.
→ Transmedia Narrative.
→ Efficient presentations.
Module 4: Creative Process.
→ Sequence of the creative process based on 4 major project stages.
Module 5: Art Direction and Film.
→ Audiovisual semiotics.
→ Audiovisual genres.
→ Narrative (Audio) Visual.
→ Editing of an audiovisual production.
→ Sounds and music.
Module 6: Art Direction and Fashion.
→ Fashion Culture.
→ Approach to the aesthetics of the decades of the 20th century.
→ Costume Design.
Module 7: Art Direction and Music.
→ Introduction to the video clip.
→ Mix Media.
→ Sound as image
Module 8: Final Master’s Project (TFM).
*The program includes an annual license to the Adobe Suite package.
In addition to the specific modules of the Master, you will also be able to access two training workshops on tools and methodologies related to the world of creation and design.
In the following link you access the list of all the creative pills you can take during the master’s degree. You can choose up to two at no cost.
The student questions the meaning of “home” and how a city can influence the construction of one’s identity, after having lived in New York for seven years. In her dissertation she proposes to expose the search for a place to belong.
A project that seeks to materialise the spirituality of the Satta chant through a visible fire that dissolves everything that traps us, transforms it and reconnects us with the social soul. The synopsis is centred on Aria’s train journey, which becomes a dreamlike adventure. Incarnating Eos, the Goddess of Dawn, she must travel through the city in search of the dawn in order to awaken people’s consciousness and find their inner fire.
Project that tells the story of people burdened with personal conflicts who attend a consultation with a shamana who transports them to a psychedelic experience through hypnosis and Satta vibrations to heal their souls and make them see reality from a more human and spiritual perspective.
This project focuses on the historical context of the 1990s and 2000s to develop the photos and creative book for a fashion editorial inspired by these decades for METAL Magazine.
The online Master in Art Direction and Audiovisual Creativity is aimed at creative and multidisciplinary profiles that seek to innovate and experiment in the artistic and audiovisual fields.
Once you have completed the Online Master in Art Direction and Audiovisual Creativity you will be prepared to work as a creative director or art director in:
“Learning while working seems to me to be one of the keys to my professional growth.”
Alumni
Master in Art Direction and Audiovisual Creativity
“The master’s degree has been the way to bring together everything I love: music, detail, storytelling, fashion, color, typography, photography…”
Alumni
Master in Art Direction and Audiovisual Creativity
“The methodology and, above all, the varied and innovative syllabus have made my experience wonderful.”
Alumni
Master in Art Direction and Audiovisual Creativity
“I think the best way to expand creativity is to collaborate with people who are different from you, and thanks to SHIFTA’s multiculturalism, I was able to have this.”
Mentor
Master in Art Direction and Audiovisual Creativity
“I learned many techniques for consistent creative and artistic expression. I gained confidence in imagining new things and putting them into practice.”
Mentor
Master in Art Direction and Audiovisual Creativity
The entry requirements for the online Master's Degree in Art Direction and Audiovisual Creativity are as follows:
From SHIFTA, we offer you the following forms of financing so that the economic aspect is not an impediment.
Single payment
If you pay for the master’s degree in cash, you will receive a 5% discount on the final price.
Own financing
We offer you the possibility of financing the master’s or postgraduate course in up to 10 monthly installments at no financial cost (0% TAE).
External financing
If you want a larger number of installments, we have an agreement with Nemuru, the external financing platform, which allows you to extend the installments up to 18 months. (Option subject to the approval of the financial institution itself after studying the relevant documentation). You will be able to access them once your admission to the program has been notified.
Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.
