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Master in Retail Design and Hospitality
Key Data
- Start: May 26th 2025.
- End: March 30th 2026.
- Certificate: Master's degree issued by Elisava and University of Catalonia (UVic-UCC).
- ECTS Credits: 60.
- Methodology: Online.
- Language: Spanish.
- Director: José Juan Gallardo.
- Limited seats.
Presentation
Master in Retail Design and Hospitality: creating experiences in retail spaces
In the Master in Retail Design and Hospitality you will learn to design pleasant, emotional and sustainable commercial spaces, with a design in line with the values of the brand.
Think of a shop, a waiting room, a library or a VIP space where you have felt at ease. Why has it been a pleasant experience? What makes you want to come back? Have you identified with the brand? If your answer is yes, it is because the company has professionals who design these spaces. Nothing is casual.
They take care of every detail, making the customer experience better. What’s more, this is likely to influence their purchasing decision and increase the probability of the customer repeating.
By training in retail space design at SHIFTA, you will gain the keys to understand the factors that influence the creation of public spaces dedicated to leisure and retail, their needs and how they intervene in the economic development of companies. This is why the program combines disciplines such as architecture, design, marketing, strategy and sales.
Once you have completed the Master’s Degree in Retail Design and Hospitality you will be able to develop projects of any nature, from conceptualisation to implementation, as well as understanding everything related to brand values in order to transfer them to the physical and digital world.
Objectives
The main objective of the Master in Retail Design and Hospitality is to enable students to develop projects focused on improving the user experience in retail spaces. The competences to be achieved with the master's degree are the following:
- Understand the design of commercial spaces as an appendix of a company's brand strategy.
- Learn how to design commercial space projects: from light, materials and textures, home automation, etc.
- Learn to design and manage both physical and virtual spaces.
- Learn the processes involved in the management and design of retail space and hospitality areas.
- Understand external agents to manage commercial and hospitality spaces efficiently.
- Learn to analyze the economic constraints and make general calculations for the feasibility of the project.
- Enhance creative thinking to generate new ideas and provide innovative solutions to the challenges of retail design and hospitality.
- Acquire the tools to design commercial and hospitality spaces from conceptualisation to implementation.
- Introduce social, inclusive, sustainable, technological and legislative aspects that affect retail and hospitality spaces into the design and development of projects.
Contents
The syllabus of the Master's Degree in Retail Design and Hospitality is designed so that professionals in the interior design sector or those interested in the design of commercial spaces can develop Retail Design projects adapted to new trends. The subjects to be assessed during the master's degree are as follows:
- Brand image and commercial spaces.
- Commercial space management.
- Basis of design.
- Light and materials.
- From concept to reality.
- Design of hospitality areas.
- Design of retail spaces.
- Master's Final Project.
Additional resources
In addition to the specific contents of the Master in Retail Design, you will enjoy a series of advantages designed to enhance your learning and connect with the creative community:
- Annual Adobe Creative Cloud© licence included, so you can explore and create without limits with the best tools in the sector.
- One year’s access to Elisava Alumni Bold, a community made up of students and alumni of the school.
- Two free creative pills, focused on tools and methodologies related to the world of creation and design.
Student's projects
Berhanyer
Andrea Zambrano
Design of the flash shop for the Berhanyer clothing brand that opts for an aesthetic of angular and straight shapes, where light and shadows play an important role in the creation of a captivating and ethereal space.
Bocavaldivia
Johanna Ibarra
Redesign of the Ecuadorian restaurant Boca Valdivia that combines haute cuisine and environmental awareness in a unique location surrounded by nature and freshly harvested produce.
El Patio. Work Café
Aida Panal
A meeting place for digital nomads where they can work, get inspired and have a good coffee. Through sustainable and artisan materials, highlighting the local and applied technology.
Olivio
Marina Martín
Olivio is a Mediterranean tapería based on the concept of healthy food where the use of earthy colours and the blue of the sea predominate, and natural materials with texture and rounded edges are used.
Who it is aimed at
SHIFTA's Master in Retail Design is aimed primarily at graduates and professionals from the following fields:
- Graduates in Interior Design.
- Graduates in Architecture.
- Engineers who want to specialize in commercial spaces.
- Professionals in the field of design, architecture or interior design who wish to learn about the different aspects of a retail and hospitality project.
- Creative people who want to specialize in this discipline.
Career opportunities
Once you have completed the master's degree, you will be prepared to work as a designer and/or manager of projects related to Retail Design. Some of the career opportunities are:
- Store Designer: Conception, design, and layout planning for retail stores, including selection of materials, lighting, colors, etc.
- Creation of creative and attractive designs for retail store windows, with the aim of attracting customers and improving the shopping experience.
- Retail marketing consultant: Advice to retail companies on marketing strategies and store design, to improve the customer experience and increase sales.
- Store Manager: Supervision of daily operations, including store design and product layout to improve efficiency and profitability.
- Brand Design Consultant: Creation of brand identities through the design of stores and other retail spaces, with the aim of improving brand perception and attracting new customers.
- Furniture Designer: Creating furniture and accessories for retail stores, including shelving, counters, and other design elements to enhance the customer experience.
- Lighting Designer: Creation of lighting systems for retail stores, with the aim of improving the appearance of products and the general environment.
Methodology
- Our methodology is 100% online, providing the flexibility to combine training with the rest of your professional and personal responsibilities.
- Methodological model supported by the rigor of Elisava and the University of Vic - Central de Catalunya.
- Methodology based on Learning by Doing with the realization of real projects.
- Flexible model that combines synchronous and asynchronous training.
- Weekly live videoconferences with teachers between 6:00 p.m. and 10:00 p.m. (CET).
- Recording of live sessions to view them later.
- Personalized monitoring and tutoring by a specialized team.
Faculty
Admission process
The requirements for access to the Online Master in Retail Design & Hospitality are:
- University degree in a creative discipline such as design, architecture or interior design.
- If you do not have a university degree, it is possible to gain access on the basis of professional experience that can be accredited.
- Good reading comprehension in English (recommended).
- Basic knowledge of 2D and 3D space representation.
- Computer and good internet connection.
- Be an efficient, planned and autonomous learner.
Methods of payment and financing
From SHIFTA, we offer you the following forms of financing so that the economic aspect is not an impediment.
Single payment
If you pay for the master’s degree in cash, you will receive a 5% discount on the final price.
Own financing
We offer you the possibility of financing the master’s or postgraduate course in up to 10 monthly installments at no financial cost (0% TAE).
External financing
If you want a larger number of installments, we have an agreement with Nemuru, the external financing platform, which allows you to extend the installments up to 18 months. (Option subject to the approval of the financial institution itself after studying the relevant documentation). You will be able to access them once your admission to the program has been notified.
Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.