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Postgraduate in Customer Experience (CX)
Key Data
- Start: June 3rd 2024.
- End: October 27th 2024.
- ECTS Credits: 30.
- Certificate: Own degree issued by Elisava and UVic-UCC.
- Methodology: Online.
- Language: Spanish.
- Director: Fernanda Rocha and Jon Black.
- Available places: 30.
Presentation
Postgraduate in Customer Experience: creating memorable customer experiences
Currently, consumers not only value products and services themselves, but also pay close attention to the way the experience is delivered to them. This fact has led more and more companies to focus their efforts on placing customers at the center of their strategies in order to provide a satisfactory experience at every point of contact between them.
Effective Customer Experience (CX) management has become essential for companies to establish deeper and more lasting relationships with their customers, allowing them to build loyalty and provide a unique and differential value.
In the Postgraduate in Customer Experience (CX) offered by SHIFTA by Elisava in collaboration with Blackbot, a company specialized in strategic design and customer experience generation, you will delve holistically into the Customer Experience to become a professional capable of defining, developing, and designing unique, differentiating, and innovative strategies that enhance customer satisfaction in any industry or sector.
Objectives
The objectives pursued with the Postgraduate in Customer Experience (CX) are:
- Deeply understanding the concept of Customer Experience and its origins.
- Acquire and implement the tools and processes to define, develop, and design the Customer Experience.
- Identify opportunities and areas for improvement in Customer Experience through data collection and analysis.
- Design unique and innovative experiences that stand out in the market and meet the needs of customers.
Contents
- Introduction to Customer Experience (CX).
- Definition, development, and design of Customer Experience.
- Collection and analysis of data on Customer Experience (CX).
- Identification of improvement opportunities in Customer Experience.
- Design of unique and innovative experiences.
- Final Postgraduate Project.
Creative Pills
In addition to the specific Postgraduate modules, you will also have free access to two training workshops on tools and methodologies related to the world of creation and design.
In the following link you will find the list of all the training capsules available. Choose the ones that best suit your profile!
Who it is aimed at
The Postgraduate in Customer Experience (CX) is aimed at:
- Marketing professionals.
- Service industry professionals.
- Design professionals with an interest in Customer Experience.
- Leaders and executives.
- Entrepreneurs.
- Market research specialists.
- Professionals from other fields seeking to enhance customer relationships.
Career opportunities
After successfully completing the Postgraduate in Customer Experience (CX), you will be prepared to work in design agencies and consulting firms, such as:
- Customer Experience Manager.
- User-Centered Product and Service Designer.
- Customer Experience Consultant.
- Operations Director.
- Customer Experience Project Manager.
- Customer Experience Designer.
Methodology
- Our methodology is 100% online, providing the flexibility to combine training with the rest of your professional and personal responsibilities.
- Methodological model supported by the rigor of Elisava and the University of Vic - Central de Catalunya.
- Methodology based on Learning by Doing with the realization of real projects.
- Flexible model that combines synchronous and asynchronous training.
- Weekly live videoconferences with teachers between 6:00 p.m. and 10:00 p.m. (CET).
- Recording of live sessions to view them later.
- Personalized monitoring and tutoring by a specialized team.
Admission process
The entry requirements for the Postgraduate in Customer Experience (CX) are as follows:
- University degree in a creative discipline. It is also possible to access with degrees in other relevant fields, such as design, advertising, and Business Administration (ADE).
- If you do not have a university degree, it is possible to gain access on the basis of professional experience that can be accredited (in this case you will not be able to receive a Master's degree, but a university specialization degree).
- Good reading comprehension in English (recommended).
- Computer and good internet connection.
- Be an efficient, planned and autonomous learner.
Methods of payment and financing
From SHIFTA, we offer you the following forms of financing so that the economic aspect is not an impediment.
Single payment
If you pay for the postgraduate’s degree in cash, you will receive a 5% discount on the final price.
Own financing
We offer you the possibility of financing the master’s or postgraduate course in up to 10 monthly installments at no financial cost (0% TAE).
External financing
If you want a larger number of installments, we have an agreement with Nemuru, the external financing platform, which allows you to extend the installments up to 18 months. (Option subject to the approval of the financial institution itself after studying the relevant documentation). You will be able to access them once your admission to the program has been notified.
Public subsidies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.