Postgraduate in Narrative and Visual Aesthetics
Key Data
- Start: October 20th 2025.
- End: March 22nd 2026.
- Credits ECTS: 30.
- Certificate: Postgraduate degree issued by Elisava and University of Catalonia (UVic-UCC).
- Methodology: Online.
- Language: Spanish.
- Director: Lucía Colombo.
- Limited seats.
Presentation
Postgraduate in Narrative and Visual Aesthetics: telling stories visually
The number of images we are exposed to on a daily basis is increasing. This fact has transformed the way we communicate and perceive the world, making the understanding of narrative and visual aesthetics essential.
An image is much more than a simple visual representation, it is a powerful tool for telling stories, conveying messages and evoking emotions. Such is its role that, in a world increasingly dominated by the visual, images have become a form of personal and cultural expression.
In the Postgraduate in Narrative and Visual Aesthetics you will learn to generate ideas and concepts by combining visual elements with narrative strategies. In this way, you will create proposals that not only capture the public’s attention, but also generate an emotional connection with them.
You will also develop your aesthetic sensibility and incorporate new visual criteria to create meaningful and relevant images that, beyond influencing and inspiring, transform society.
Objectives
The objectives of the Postgraduate in Narrative and Visual Aesthetics are:
- Reflect on the generation of ideas and concepts as part of the creative process and their social impact.
- Recognize the different expressive codes in order to develop and implement an aesthetic strategy.
- Know the genres to create stories that transmit messages and generate connections.
- Generate cinematographic concepts based on the analysis of background and references.
- Learn to define a visual style based on the composition, shots and angulation of the photographic direction.
- Understand the world of fashion as an element of communication to develop aesthetic and creative universes.
Contents
Module 1: Aesthetics and expression.
- The art direction work process.
- Understanding the world in an aesthetic key.
Module 2: Research and design.
- Analysis of expressivity.
- Creative research.
- Key tools of art direction.
Module 3: Visual narrative and cinema.
- Study of film genres.
- Communicating through visual language.
- Technical and artistic processes.
- Expression through the camera and lighting.
Module 4: Photographic editorial and fashion.
- Communicative and aesthetic value of fashion.
- Lifestyles from the 20th century to the present day.
- Art direction in fashion.
Module 5: Final Project.
Additional resources
In addition to the specific contents of the Postgraduate in Narrative and Visual Aesthetics, you will enjoy a series of advantages designed to enhance your learning and connect with the creative community:
- 70% discount on the Adobe Creative Cloud© annual licence, so you can explore and create with the best tools in the sector.
- One year’s access to Elisava Alumni Bold, a community made up of students and alumni of the school.
- Two free creative pills, focused on tools and methodologies related to the world of creation and design.
Who it is aimed at
The Postgraduate program in Narrative and Visual Aesthetics is aimed at creative and multidisciplinary profiles that seek to develop in the artistic and audiovisual fields.
- Graduates in Fine Arts or Applied Arts.
- University graduates in Design, Advertising and Communication.
- Graduates in other related disciplines with experience in the creative, expressive and/or audiovisual fields.
Career opportunities
Once you have finished studying the Postgraduate Degree in Narrative and Visual Aesthetics you will be able to work in:
- Audiovisual production companies (advertising, film and TV).
- Web agencies.
- Design and audiovisual studios and companies.
- Multimedia communication companies.
- Video game development companies.
Methodology
- Our methodology is 100% online, providing the flexibility to combine training with the rest of your professional and personal responsibilities.
- Methodological model supported by the rigor of Elisava and the University of Vic - Central de Catalunya.
- Methodology based on Learning by Doing with the realization of real projects.
- Flexible model that combines synchronous and asynchronous training.
- Weekly live video conferences with teachers from 6:30 p.m (CET).
- Recording of live sessions to view them later.
- Personalized monitoring and tutoring by a specialized team.
Admission process
The entry requirements for the online Postgraduate in Narrative and Visual Aesthetics are as follows:
- University degree. If you do not have a university degree, you can gain access by demonstrating professional experience in the sector.
- Computer and good internet connection.
- Be an efficient, planned and autonomous learner.
Methods of payment and financing
From SHIFTA, we offer you the following forms of financing so that the economic aspect is not an impediment.
Single payment
If you pay for the master’s degree in cash, you will receive a 5% discount on the final price.
Own financing
We offer you the possibility of financing the master’s or postgraduate course in up to 10 monthly installments at no financial cost (0% TAE).
Bonus for companies
You can finance your training thanks to the bonuses offered by the State Foundation for Employment Training (FUNDAE) and the Tripartite Foundation to companies to train their workers. In this case, we have the support of an external consultancy specialized in this process.
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